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A long-term investment strategy is very important for your portfolio and for long-term wealth generation. Long-term mutual fund schemes can assist in achieving all of your higher life goals, such as retirement, marriage, children's education, house buying, globe travel, etc.  Let's learn more about long-term investing, who and how one should plan to accomplish long-term goals, and the best mutual funds to invest in for a long-term plan.  What is a long-term investment?   Long-term plans typically include an investment time span of more than five years. There are several goals behind an investment when someone wishes to make long-term investments. The goal can be to build long-term wealth so that the individual can feel safe in the future. Achieving important life goals is possible, as is just doubling your money through profitable investments. The equity mutual fund is the long-term strategy that is most recommended.  Why Equity funds are best for the long term?   Equity funds primarily invest in company stocks and shares. It is also one of the best methods to have a piece of a business without really launching one. These funds are, nevertheless, very dangerous in the near term. The sensitivity of equity markets to macroeconomic indicators and other variables includes, but is not limited to, inflation, interest rates, currency exchange rates, tax rates, and bank policies. The performance of the companies and, consequently, the stock prices are impacted by any change or imbalance in these. For this reason, it is always advised to maintain an equity fund investment for a minimum of five years and a maximum of ten years. Additionally, only individuals who are prepared to assume a high amount of risk in their investment should use these funds.  Equity funds have a history of providing solid returns over time. Most blue chip firms offer dividends to stockholders, which are a reliable source of income. These businesses typically distribute dividends on a regular basis despite the fluctuating market. Usually, they are paid every three months. A diverse portfolio can offer investors a year-round stream of dividend income.  Investors who intend to make long-term investments might do so in the equities of several economic sectors. Therefore, even if the value of one stock declines, the others may enable investors to recover their losses. Low cost, flexibility, diversification, convenience, liquidity, and expert money management are some other advantages of investing in stocks. Best mutual funds for long-term investment Following are the Best equity funds for long-term investment plans  Large-cap funds   These funds invest money in the stocks of large-sized companies. Large-cap stocks are commonly referred to as blue-chip stocks. These funds invest in those firms that have the potential to show year-on-year steady growth and high profits, which in turn also offers stability over time.   Large-cap stocks give steady returns over a long period of time. As these funds invest in well-established companies they are usually considered to be the safest investments compared to mid & small-cap funds. Investors with a moderate to high-risk appetite can prefer investing in large-cap funds.  Mid & Small Cap Funds   Money Market Funds These funds make investments in the equity of big businesses. Blue chip stocks are a typical term for large-cap stocks. These funds make investments in businesses that have the potential to produce large earnings and consistent growth year after year, which provides stability over time. Long-term, consistent gains are provided by large-cap equities. In comparison to mid- and small-cap funds, these funds are typically thought to be the safest investments because they invest in well-established companies. Those who are comfortable taking on moderate to high levels of risk may enjoy investing in large-cap funds.  Diversified funds or Multi-cap cunds   These funds invest across all the market cap large, mid & small cap funds. They typically invest anywhere between 40-60% in large-cap stocks, 10-40% in mid-cap stocks, and about 10% in small-cap stocks. Since these funds are a combination of all the caps, they master balancing the portfolio. Historically, Diversified Funds have come as a winner in most market conditions. Due to their diversified nature, these funds have the potential to survive the tough market phase. Investors with a moderate to high level of risk appetite can ideally invest in these funds  Sector Funds   Of all the equities funds, these are the riskiest. Therefore, a potential investor should only choose sector funds if they have the capacity to take a high level of risk. Sector-specific funds are offered here. They invest in certain industries like banking, finance, pharmaceuticals, and infrastructure. An investor may choose to invest in these funds if they believe a specific industry can experience rapid growth or has the potential to produce positive returns in the near future.  Conclusion  For the long-term, the equity class is the most preferred to save and invest in as the equity mutual funds have delivered consistent and the highest returns compared to other asset classes. Consult an expert advisor to get the right plan TALK TO AN EXPERT Abhilash Anand - Equity Research Analyst Provides financial insights on publicly-traded companies and/or sectors to facilitate investment decisions.

Tax forms an important component to factor in when you are screening mutual funds to invest. These financial vehicles are considered to be more tax-friendly compared to fixed deposits with banks. Mutual funds also provide investors with higher returns than bank deposits and hence have become the go-to investment product for a large number of investors globally. To understand the taxation in mutual funds, we first need to understand the income streams in this vehicle. Sources of inflow to investors in mutual funds are capital gains and dividends. Dividends: The tax on the dividend is paid by the Asset management company or the fund house in the form of Dividend Distribution Tax (DDT) before it reaches the hands of the investor. Capital Gains: The difference in the value of the units of the mutual fund at purchase and at sale/redemption. This is taxable based on the type of mutual fund and the duration or holding period. Holding period: The classification of the holding period is defined as follows based on the type of the mutual fund. Fund TypeShort-term Capital GainsLong-term Capital GainsEquity Up to 12 months>12 monthsDebt FundsUp to 36 months>36 monthsBalanced fundsUp to 12 months>12 months Equity funds The taxation in taxable Equity funds and balanced funds(with equity exposure of >65%) could be explained using the following examples: Consider that you had purchased units of ABC Equity fund for Rs 1 lakh in the year 2020-21 (post-April 2020). If the NAV of the fund had increased over the period of time, the value of your investments would also increase.  Invested amount100000Final Value of the amount150000Capital Gains50000Tax Rate15%Tax Payable7500 Equity STCG: If the investor claims redemption in less than 1 year of investment, it would fall under the Short-term Capital Gains (STCG) category. The tax rate would be 15% on the gains earned by the investor. Invested amount100000200000Final Value of the amount150000400000Capital Gains50000200000Tax Rate10%Tax Payable010000 Equity LTCG: If the investor holds the investment for more than a year, (say April 2020 – May 2021), the gains would be taxed at long-term capital gains (LTCG) tax of 10%. There is however an additional clause in LTCG, which states that gains less than Rs 1 lakh are exempted from tax. As shown in the table, an investor whose capital gains were Rs 50,000 need not pay any tax. Similarly, an investor who has earned 2 lakhs for his investment would pay tax on the additional 1 lakh only = 10%* 1,00,000 = Rs 10,000. Tax-saving equity funds Equity Linked Saving Scheme (ELSS) investments are deductible under Section 80C of the Income Tax Act 1961. Here, the investor can claim a tax deduction for an amount <Rs 1.5 lakhs. If the investor has no other deduction such as PF, Insurance, etc, and if the investor’s tax bracket is 20%, he would be eligible for Rs 30,000 as tax savings. However, ELSS comes in with a lock-in period of 3 years, where the investor cannot withdraw or claim for redemption. After 3 years, on redemption, the capital gains are taxed at 10% (exempted for Rs 1 lakh), similar to the above example of Equity LTCG. Debt Funds: The taxation of Debt funds and hybrid or balanced funds (with an equity exposure of <65%) can be explained with the examples as follows:  STCG for Debt FundLTCG for Debt FundDebt FundsUp to 36 months>36 monthsTax RateIncome Tax slab rate20% with Indexation STCG: If the investor holds the investment for less than 3 years (say April 2020 – Feb 2023), and considers the Income-tax slab of the investor to be 20%. For the above example of capital gains of Rs 50,000, the investor would be paying 20 %*50,000 = Rs 10,000 as tax. LTCG: This comes with the benefit of Indexation, where the price of the purchase or initial investment is adjusted for inflation using the Cost Inflation Index (CII). For example, an investment of Rs 100 was made in the year 2016-17, and wants to sell the investments or redeem them in the year 2019-2020. Consider that the value of the investment has increased to Rs 170, hence providing a capital gain of Rs 70 to the investor. CII 2016-17264CII 2019-20289Cost of Purchase or Investment Amount100New Cost is Adjusted for inflation                           109.47  However, this price is adjusted for inflation as follows - New Cost of Purchase = CII of Year of Investment (here, 2016-17) CII of the year of redemption (here, 2019-20) X Amount invested. Hence, as the cost increases, the Capital gains reduce, tax payable also reduces. In the above example, Capital Gains = 170 -109.46 = 60.53. Tax payable = 20%*60.53 = Rs 12.11 (instead of 20%*70 = 14). NOTE: The indexation is applicable only for Non-equity-oriented schemes with a long-term holding period. Taxation SIP vs. Lumpsum SIPs allow investors to invest small amounts periodically into the fund. During redemption, these units are claimed on a first-in-first-out basis.  Consider a SIP investment of 1 year where you invested Rs 500 per month. Consider that you purchased 10 units in the first month. If the SIP is redeemed after 13 months, the first month is considered a long-term holding, and capital gains of the month are taxed at 10% (considering the capital gain exemption of Rs 1 lakh). The remaining SIP amounts from the second month are categorized as short-term and capital gains are taxed at 15%. Comparison of SIP vs. Lumpsum SIP vs Lumpsum13 monthsLumpsum (the entire amount of capital gains considered for LTCG)SIP (first-month capital gains are considered for LTCG)Monthly Amount                                  -   5000Invested amount6000060000Tax exempted amount for LTCG600005000 In a nutshell Fund TypeParametersShort-term Capital GainsLong-term Capital GainsEquity and Balanced funds (>65% in Equity)Holding PeriodUp to 12 months>12 monthsTax Rate15%10% (For amount > Rs 1 lakh)Debt Funds and Balanced funds (<65% in Equity)Holding PeriodUp to 36 months>36 monthsTax RateIncome Tax slab rate20% after Indexation FAQs How much amount is taxed in mutual funds? If the investor claims redemption in less than 1 year of investment, it would fall under the Short-term Capital Gains (STCG) category. The tax rate would be 15% on the gains earned by the investor. If the investor holds the investment for more than a year, (say April 2020 – May 2021), the gains would be taxed at long-term capital gains (LTCG) tax of 10%. Is SIP in mutual fund taxable? Yes, SIP in mutual fund are taxable. The tax amount differs based on the duration and returns generated. Which mutual funds are tax free? Profits from sale of ELSS fund units are considered long-term capital gains have tax exemption. Consult an expert advisor to get the right plan TALK TO AN EXPERT

ICICI Prudential Mutual Fund is the second-largest asset management company in India. With over Rs 3 Lakh crore, the AMC is one of the most trusted names in the mutual fund space. The AMF offers products across asset classes.   Let us talk about the flagship product – ICICI Prudential India Opportunities Fund ICICI Prudential India Opportunities Fund  Investment objective   To generate long-term capital appreciation by investing in opportunities presented by special situations such as corporate restructuring. Government policy and/or regulatory changes, companies going through temporary unique challenges, and other similar instances. However, there can be no assurance or guarantee that the investment objective of the scheme would be achieved  Investment process   The Scheme’s style of investing is a bottom-up stock-picking style because the core of its investment strategy is identifying companies in special situations which require rigorous 360-degree stock research. The scheme would endeavor to take concentrated exposure to high-conviction stocks. Portfolio composition  The equity exposure is majorly in large-cap stocks at 69% and major sectoral exposure is to Pharmaceuticals & Biotechnology and Banks. The top 5 sectors hold nearly 51% of the portfolio.  Note: Data as of 30th Nov 2022. The bar graph shows the top 5 sector weightage of the fund’s portfolio. Source: ICICI Pru Top 5 Holdings Name Sector Weightage % Oil & Natural Gas Corporation Ltd. Petroleum Refineries 7.88 Bharti Airtel Ltd. Telecom Services 6.81 Sun Pharmaceuticals Industries Ltd. Pharmaceuticals 6.67 NTPC Ltd. Energy Conglomerate 6.58 State Bank of India Ltd. Bank 4.95 Note: Data as of 30th Nov 2022. Source: ICICI Pru Performance over 3 years  If you would have invested 10,000 at the inception of ICICI Prudential India Opportunities Fund, it would be now valued at Rs 20,370. This fund has outperformed the benchmark in all time horizons. Note: Performance of the fund since launch; Inception Date – Jan 15, 2019. Source: icicipruamc.com The ICICI Prudential India Opportunities Fund has given consistent returns and has outperformed the benchmark over the period of 3 years generating a CAGR (Compounded Annual Growth Rate) of 19.90%. Fund manager  Mr. Sankaran Naren is a fund manager and CIO at ICICI Prudential, where he manages Indian equity portfolios. He has worked with various financial services companies, including Refco Sify Securities India and HDFC Securities. Mr. Sankaren has an MBA from the Indian Institute of Management, Kolkata.  Mr. Roshan Chutkey: With an overall experience of 12 years, he has been associated with JP Morgan Chase, Citibank, and Kuwait Financial Centre. He holds an engineering degree from IIT Madras, MBA from IIM Lucknow, and holds a Masters in Finance degree from London Business School.  Who should invest?  For investors  Who has an appetite for volatility?  Looking to benefit from taking concentrated stock bets.  Why invest?  This scheme benefits from investment opportunities provided by special situations such as corporate restructuring, Government policy and/or regulatory changes, etc.  Any investor ready to have this risk appetite can invest.  Horizon  One should look at investing for a minimum of 5 years or more  Investment through a Systematic Investment Plan (SIP) may help in tackling the volatility of the broader equity market.  Conclusion  The ICICI Prudential India Opportunities Fund is good for investors who want to generate long-term capital appreciation by having a very high-risk appetite. This scheme can help investors with an appetite for volatility with good portfolio returns  

DSP Group is a 150+ years old financial entity, started back in the 1860s with its stock broking business. And gradually they entered the mutual fund industry.  DSP AMC was incorporated in 1996, and it is one of India’s leading AMC in India. DSP AMCs offer a wide range of products to meet the requirements of every investor in the best way by offering mutual funds. DSP AMC has schemes across debt, equity, hybrid, international funds, and ETFs (Exchange Traded Funds). It holds 25 years of Honest Asset Management. For over two decades DSP has helped its investors to make responsible money decisions based on two pillars i.e., honesty and integrity. DSP Equity Opportunities Fund  Investment objective An open-ended growth scheme, seeking to generate long-term capital appreciation, from a portfolio that is substantially constituted of equity securities and equity-related securities of large and mid-cap companies. Investment process The DSP Equity Opportunities Fund follows a growth style of investing which consists of growth stocks of large-, mid, and small-cap companies. The investment philosophy of the fund is to buy quality businesses from every sector to provide diversification.  The portfolio construction involves investing majorly in large & mid-cap companies. The fund core portfolio is based on long-term themes, core equity portfolio. The fund uses top-down sector analysis and bottom-up sub-sector stock analysis. Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 56% and sectorally major exposure is to financial services that account for almost one-third of the portfolio. The top 5 sectors hold nearly 66.66% of the portfolio. Note: Data as of 30th Nov 2022. Source: Value Research  CONSULT FUND MANAGER Top 5 holdings Name Sector Weightage % ICICI Bank Financial 7.37 HDFC Bank Financial 6.56 Infosys Technology 5.13 Axis Bank Financial 3.72 State Bank of India Financial 2.72 Note: Data as of 30th Nov 2022. Source: Value Research https://www.youtube.com/shorts/GTMkN4F0HoM Performance over 22 years  If you had invested 10 lakhs at the inception of the DSP Equity Opportunities Fund, it would be now valued at Rs 3.64 crore.  Note Performance of the fund since launch; Inception Date – May 16, 2000, till Dec 12, 2022. Source: Money control  The fund has given consistent returns and has outperformed the benchmark over the period of 22 years by generating a CAGR (Compounded Annual Growth Rate) of 17.40%.  INVEST NOW Fund manager  Rohit Singhania: Prior to joining DSP Mutual Fund, he worked with HDFC Securities Ltd. and IL&FS Investment Limited.  Kaushal Maroo has recently joined the AMC in Dec 2022.  Who should invest?  Investors looking to  Hold a focused portfolio of large & mid-cap companies  Invest in market leaders of large & mid-cap companies  Why invest?  To beat the impact of rising prices over the long-term  Offers the chance to grow your wealth by owning high growth-potential companies at fair prices  Horizon  One should look at investing for a minimum of 5 -7 years or more  A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility  Conclusion  The DSP Equity Opportunities Fund has a well-diversified portfolio of 68 stocks that have delivered consistent returns over 22 years with a proven track record of a 17.40% CAGR consistently. The fund is suitable for investors who have the patience & mental resilience to remain invested for a decade or more. DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only.

DSP Group is a 150+ years old financial entity, started back in the 1860s with its stock broking business. And gradually they entered the mutual fund industry. DSP AMC was incorporated in 1996, and it is one of India’s leading AMC in India. DSP AMCs offer a wide range of products to meet the requirement of every investor in the best way by offering mutual funds. DSP AMC has schemes across debt, equity, hybrid, international funds, and ETFs (Exchange Traded Funds). It holds 25 years of Honest Asset Management. For over two decades DSP has helped its investors to take responsible money decisions based on two pillars i.e., honesty & Integrity. About DSP Focus Fund Investment objective The portfolio will consist of multi-cap companies by market capitalization. The Scheme will hold equity and equity-related securities including equity derivatives, of up to 30 companies. The Scheme may also invest in debt and money market securities, for defensive considerations and/or for managing liquidity requirements. Investment process The fund follows a growth style of investing which consists of growth stocks of large and mid-cap companies. The investment philosophy of the fund is to buy quality businesses from every sector to provide diversification. The portfolio construction involves investing majorly in large & mid-cap companies. The fund core portfolio is based on long-term themes, core equity portfolio. The fund uses different valuation models to identify the stocks from every sector. Portfolio composition The portfolio holds the major exposure in large-cap stocks at 59% and sectorally major exposure is to financial services that account for almost 23% of the portfolio. The top 5 sectors hold nearly 65% of the portfolio. Note: Data as of 30th Nov 2022.Source: Value Research Top 5 holdings NameSectorWeightage %ICICI BankFinancial10.53InfosysTechnology6.40CiplaHealthcare5.56Bajaj FinanceFinancial5.51Eicher MotorsAutomobile4.87Note: Data as of 30th Nov 2022.Source: Value Research Performance over 22 years If you would have invested 10 lakhs at the inception of the fund, it would be now valued at Rs 34.18 lakhs. Note: Performance of the fund since launch; Inception Date – Jun 10, 2010, till Dec 14, 2022.Source: Moneycontrol The fund has given consistent returns and has outperformed the benchmark over the period of 12 years generating a CAGR (Compounded Annual Growth Rate) of 10.32%. Fund Manager Vinit Sambre Prior to joining DSP Mutual Fund, he has associated with DSP Merill Lynch Ltd.(Nov’05 to Jun’07, IL & FS Investsmart Ltd. (Dec’02 to Oct 05), Unit Trust of India Investment Advisory Services Ltd. (Jun’00 to Dec’02), Kisan Ratilal Choksey Shares and Securities Pvt. Ltd. (Mar’99 to May 00) and Credit Rating Information Service of India Ltd. (Apr’98 to Feb’99). Who should invest? Investors looking to Hold a focused portfolio of multi-cap companies across sectors Have the patience & mental resilience to remain invested for a decade or more Why invest? To beat the impact of rising prices over the long-term Offers the potential to grow your wealth by investing in a relatively concentrated portfolio of quality companies with strong valuations Horizon One should look at investing for a minimum of 5 - 7 years or more A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility Conclusion The fund has invested in almost every sector to provide sectoral diversification to the portfolio and the fund has delivered consistent returns over 12 years with a proven track record with a 10.32% CAGR consistently. The fund is suitable for investors who have the patience & mental resilience to remain invested for a decade or more DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only.

IDBI Asset Management Limited handles substantial assets worth 3,935 crores and was established on January 25, 2010. It's existing mutual fund scheme offerings consist of 35 debts, 40 equity, and eight hybrid funds. IDBI Mutual Fund is an ancillary of the IDBI Bank and was incorporated under the Companies Act, of 1956. IDBI maintains a total asset worth in the range of Rs. 8949 cr distributed across several debts, equity, and LF (liquid funds) schemes. IDBI Mutual Fund is ancillary to IDBI Bank, a financial service provider that caters to clients looking for short-term and long-term investment opportunities. The IDBI Mutual Fund of IDBI, as envisioned by IDBI MF Trustee Company Ltd., is controlled by IDBI Asset Management Limited, with the fund house being funded by IDBI Bank. It employs more than 250 individuals across 15 branches spread throughout the country. The aim of IDBI Mutual Fund aims to enhance economic inclusion by encouraging investors to make sound investment decisions. It seeks to accomplish this through mutual funds, thus offering it the chance to witness capital markets' success. It contains a large number of funds with excellent CRISIL ratings. As a sponsor, IDBI isn't just one of India's biggest banks but also a significant contributor to its financial and industrial development. It has been a fixture in the financial sphere for more than 40 years. IDBI first started its operations as a development banking institution and a while later became a commercial bank. About IDBI mutual fund The incorporation of the Industrial Development Bank of India (IDBI) into the Government Company Act took place on 1 July 1964. The bank's main objective was to offer economic aid to the nation's weak industrial scene at the time. In its early years, IDBI was an ancillary of the Reserve Bank of India (RBI). However, it was eventually moved to the Government of India in 1976. The Government of India had to relinquish control of the bank after increasing pressure from economic circles. Currently, LIC owns a 51% majority stake in the bank. Thanks to the state's continued support over the years, IDBI has one of the biggest networks of ATM(s) and bank branches across the country. The bank has 1891 branches spread across all the nation's states and an international branch in Dubai. Hailed as a banking institution like no other, IDBI has aided the nation's financial sector's development, particularly in the pre-liberal era. It had a momentous role to play and caused a direct impact on the creation of several federal financial firms, including the Securities and Exchange Board of India (SEBI), National Securities Depository Limited (NSDL), Indian National Stock Exchange (NSEI), and Stock Holding Corporation of India Limited (SHCIL). IDBI Mutual Fund Name of the AMCIDBI Asset Management Company Ltd.Incorporation DateJanuary-25-2010SponsorsIDBI Bank Ltd.TrusteeIDBI MF Trustee Company Ltd.Trustees' NameMr. Rakesh Sharma - Chairman Mr. Jorty M. Chacko - Director Ms. Geeta P. Shetti - Independent Director Mr. A. V. Rammurty - Independent Director Mr. Arvind Kumar Jain - Independent DirectorMD/CEOMr Dilip Kumar MandalCIOMr V. BalasubramanianCompliance OfficerMr. Chandra BhushanInvestor Relations OfficerMr. S.V. DurgaprasadRegistrar and Transfer agentKevin Technologies Private Limited (Formerly known as Karvy Fintech Private Ltd) Unit: IDBI Asset Management Company Ltd. Karvy Selenium Tower B, Plot No 31 & 32 Gachibowli, Financial District, Nanakramguda, Serilingampally, Hyderabad – 500 032 Contact Person: Mr. S. V. Durga PrasadTelephone: 022-6644 2800 Email: contactus@idbimutual.co.inth Toll-free Number1800-419-4324Email Addresscontactus@idbimutual.co.inRegistered AddressIDBI Asset Management Company Ltd. 5th floor, Mafatlal Centre, Nariman Point Mumbai - 400021 10 top-performing IDBI mutual fund schemes IDBI has mutual funds in almost all categories permitted by the Securities and Exchange Board of India or SEBI. Here is a list of the ten best-performing IDBI mutual fund schemes in India. 1. IDBI Liquid fund IDBI Liquid Fund is an open-ended liquid scheme with a NAV of 2200.2867. Its objective is to offer investors an alternative to bank accounts/deposits. It was launched on 09th July 2010 and has delivered average annual returns of 7.32% since its inception. The fund considers CRISIL Liquid TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000 and in multiples of INR 1 thereafter for a minimum period of 6 monthsExit Load0.0070% if redeemed within 1 day since the date of allotment with a 0.0005% depreciation for each following day until day 6; nil for redemption from day 7 onwardsReturn Since Inception7.32%AssetsINR 1,114 Cr (as of 31st March 2021)Expense Ratio0.17% 2. IDBI Nifty Index Fund IDBI Nifty Index Fund is an open-ended scheme replicating/tracking the Nifty Next 50 Index and has a NAV of 26.1412. Its objective is to invest only in every stock that comprises the Nifty Next 50 Index in the same weights as these stocks to recreate the performance of the TRI of the Nifty Next 50 Index. It was launched on 25th June 2010 and has delivered average annual returns of 9.27% since its inception. The fund considers NIFTY 50 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit LoadNilReturn Since Inception9.28%AssetsINR 264 Cr (as of 31st March 2021)Expense Ratio1.03% 3. IDBI Flexi Cap Fund IDBI Flexi Cap Fund is an open-ended scheme equity scheme investing across small-cap, mid-cap, and large-cap stocks and has a NAV of 26.48. Its objective is to offer investors the option for capital appreciation in the long term through investment in a diversified portfolio of equity and equity-related instruments. It was launched on 28th March 2014 and has delivered average annual returns of 14.77% since its inception. The fund considers S&P BSE 500 Index-TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception14.77%AssetsINR 315 Cr (as of 31st March 2021)Expense Ratio1.03% 4. IDBI Equity Savings Fund IDBI Diversified Equity Fund is an open-ended equity scheme investing in arbitrage, equity, and debt and has a NAV of 19.2113. Its objective is regular income generation by investing in the money market and debt instruments through the usage of arbitrage and other derivative strategies. It was launched on 07th March 2011 and has delivered average annual returns of 6.66% since its inception. The fund's benchmark is divided as 40% of the CRISIL Liquid Fund Index + 30% CRISIL Short Term Bond Fund Index + 30% of the Nifty 50 Index- TRI. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception6.66%AssetsINR 11 Cr (as of 31st March 2021)Expense Ratio2.13% 5. IDBI Small Cap Fund IDBI Small Cap Fund is an open-ended fund equity scheme predominantly investing in small-cap stocks and has a NAV of 12.53. Its objective is to offer investors opportunities to invest money for the long-term (3-4 years at least) who are looking for high returns. It was launched on 21st June 2017 and has delivered average annual returns of 6.06% since its inception. The fund considers NIFTY Smallcap 250 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception6.06%AssetsINR 11 Cr (as of 31st March 2021)Expense Ratio2.50% 6. IDBI Ultra Short-Term Fund IDBI Ultra Short Term Fund is an open-ended, ultra-short-term debt scheme and has a NAV of 2171.2407. Its objective is to offer investors regular income for their investments by investing in the money market and debt instruments. It was launched on 03rd September 2010 and has delivered average annual returns of 7.56% since its inception. The fund considers CRISIL Ultra ST Debt TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit LoadNilReturn Since Inception7.56%AssetsINR 335 Cr (as of 31st March 2021)Expense Ratio0.60% 7. IDBI Banking & Financial Services Fund IDBI Banking & Financial Services Fund is an open-ended equity scheme that invests in the financial and banking services sector. It has a NAV of 11.47 and its objective is to offer investors maximum growth opportunities and attain long-term capital appreciation by investing in equity and equity-related instruments of organizations engaged in the banking and financial services sector. It was launched on 04th June 2018 and has delivered average annual returns of 4.89% since its inception. The fund considers NIFTY Financial Services TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception4.89%AssetsINR 335 Cr (as of 31st March 2021)Expense Ratio2.49% 8. IDBI India Top 100 Fund IDBI India Top 100 Fund is an open-ended equity scheme that invests in large-cap stocks and has a NAV of 30.95. Its objective is to offer investors opportunities for capital appreciation in the long term through investment in equity and equity-related instruments. It was launched on 15th May 2012 and has delivered average annual returns of 13.48% since its inception. The fund considers NIFTY 100 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception13.48%AssetsINR 427 Cr (as of 31st March 2021)Expense Ratio2.53% 9. IDBI Focused 30 Equity Fund IDBI Focused 30 Equity Fund is an open-ended equity scheme that invests in a maximum of 30 predominantly large-cap stocks and has a NAV of 12.11. Its objective is to offer capital appreciation in the long term through investment in a concentrated portfolio of large-cap-focused equity and equity-related instruments. It was launched on 17th May 2017 and has delivered average annual returns of 5.75% since its inception. The fund considers NIFTY 100 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception5.75%AssetsINR 136 Cr (as on 31st March 2021)Expense Ratio2.47% 10. IDBI Midcap Fund IDBI Midcap Fund is open-ended equity that invests in predominantly mid-cap stocks and has a NAV of 14. Its objective is to offer investors opportunities for capital appreciation in the long term through investment in equity and equity-related instruments of mid-cap companies. It was launched on 25th January 2017 and has delivered average annual returns of 8.27% since its inception. The fund considers NIFTY Midcap 100 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception8.27%AssetsINR 188 Cr (as of 31st March 2021)Expense Ratio2.59% How can you invest in IDBI Mutual Fund via EduFund? Investing in IDBI mutual funds via Edufund is a fairly straightforward procedure. Step 1 - Download and install the EduFund app from Apple's App Store or Google's Play Store and set up an account. Step 2 -  Choose a Scheme. Peruse the huge spectrum of IDBI mutual fund instruments and select the best scheme to meet your financial objectives. The app's built-in recommendation algorithm determines and proposes the scheme that will best meet your financial objectives. Step 3 - Observe and Follow Your Transaction(s). The amount of money and assets you have put in will be displayed in your EduFund online account within 96 hours. You can also monitor and follow the IDBI mutual fund NAV, existing account balance, and other details through the app. Additionally, you may also buy, reclaim, or swap IDBI mutual fund units. Step 4 - Talk to a wealth advisor. You can reach out to a mutual fund expert to share your financial objectives and goals to gain tailored advice. EduFund uses top-class authentication and encryption technologies to ensure bank-like secured transactions and safeguard your investments. Top 4 best-performing Fund managers at IDBI Mutual Fund IDBI MF has a dedicated squad of fund managers who possess a strong mix of knowledge and experience in their chosen fields to uncover opportunities and coordinate portfolio management to maximize fund returns. 1. Raju Sharma Mr. Sharma is currently successfully handling the fixed income section of the financial institution, such as the IDBI Hybrid Equity Fund (Debt Portion) and IDBI Liquid Fund. He possesses over 25 years of strong industry experience in treasury, financial services, and debt capital markets. Prior to working for IDBI fund house, he had been associated with prestigious banking institutions such as Indiabulls MF, Tata Mutual Fund, and JM Morgan Stanley. 2. Uma Venkatraman With more than 15 years of industry experience in the sphere of financial services, Mrs. Venkatraman specializes in the equity segment. Before becoming selected as the fund manager, she directed IDBI's research function. Prior to joining IDBI Mutual Fund, she was associated with numerous reputable financial institutions such as ASK Raymond James, B&K Securities, ASK Raymond James, Morgan Keegan, and UTI Mutual Fund. 3. Bhupesh Kalyani Mr. Kalyani possesses a wealth of work experience amounting to around 16 years, with a major emphasis on managing and handling fixed-income funds. He is responsible for managing the IDBI Short-Term Bond Fund, IDBI Ultra Short-Term Fund, & IDBI Credit Risk Fund. Prior to his appointment as the fund manager, he was associated with TATA MF, LIC MF, and Star Union Dai-ichi Life Insurance Co. Ltd. 4. Ashish Mishra Mr. Mishra has a rich work experience of 13 years in the industry. He presently manages funds such as IDBI Focused 30 Equity Fund, IDBI Diversified Equity Fund, IDBI Gold Exchange Traded Fund, IDBI Midcap Fund, and IDBI Gold Fund. Prior to entering IDBI MF as the Fund Manager, he was associated with reputable institutions such as Union Bank of India (Treasury) and ING Investment Management India Pvt. Ltd 5. Ms. Ayushi Sethia Ms. Ayushi Sethia is the commissioned Co-Fund Manager for three of IDBI's mutual fund schemes. She presently supervises the IDBI Long Term Value Fund, IDBI Equity Advantage Fund, IDBI Banking, and Financial Services Fund. In total, she is responsible for handling Rs. 923 crore assets. Ms. Sethia is a student at the University of Jadavpur, having completed her Bachelor of Science degree with a specialization in Mathematics. She graduated from ISB with an MBA in Finance and Strategy. IDBI appointed her in May 2018. Prior to joining IDBI Asset Management Ltd., she used to hold the position of a junior research analyst at Quant One Technologies Pvt. Ltd. Why should you invest in IDBI Mutual Fund? IDBI Asset Management Limited maintains Rs. 3935 crores worth of assets. IDBI MF has been identified as one of the top-performing financial products and investment schemes presently accessible on the Indian financial market. Its primary products, such as debt, equity, gold, and hybrid funds, provide yearly returns as high as 13.2% against the invested amount. Its present mutual fund scheme offerings consist of 40 equity, 35 debt, and eight hybrid funds. Irrespective of whatever your investment objective might be, you can acquire an IDBI mutual fund scheme to meet those financial goals. You can also avail the seasoned and accomplished fund managers at the IDBI mutual fund to make a stock market or secondary market investment easier for you. Select EduFund for investing in IDBI Mutual fund EduFund makes it easy and convenient to put money in the IDBI Mutual Fund. EduFund's knowledgeable advisors will provide you with tailored solutions to all your economic objectives. You get the following benefits with EduFund: Tailored research-based financial plan: EduFund's advanced fund tracker algorithm analyses more than 1 lakh data points and 400 financial contexts to identify the best mutual fund scheme for you. Customer-friendly consultants help you create a financial plan: EduFund's consultants are equipped to deal with all types of consumer queries. They give you as long as you need to fix all your problems to create a solid financial plan. Invest less, earn more: Apart from providing services pertinent to the best Indian mutual funds, EduFund also provides you with the facility to put money in US Dollar ETF(s) and international mutual funds. Utilize free tools: EduFund enables providing several free tools for its clients, such as the SIP calculator, college savings calculator, and more. Zero technical expertise required: Investing in a mutual fund becomes easy for you with EduFund. You don't need to possess financial know-how to identify the best mutual fund because EduFund does it for you. Value-added benefits: You stand to gain numerous value-added perks, such as free consultations, zero commission, and no hidden charges. Secure transactions: EduFund is RIA-registered and uses top-class 128-SSL security to enable safe transactions. FAQs What is the best IDBI mutual fund? Top-rated IDBI mutual funds: IDBI Liquid fund IDBI Nifty Index Fund IDBI Flexi Cap Fund IDBI Equity Savings Fund IDBI Small Cap Fund Are IDBI mutual funds good?   IDBI Mutual Fund is ancillary to IDBI Bank, a financial service provider that caters to clients looking for short-term and long-term investment opportunities. It has been a fixture in the financial sphere for more than 40 years. IDBI first started its operations as a development banking institution, and a while later became a commercial bank. Its primary products, such as debt, equity, gold, and hybrid funds, provide yearly returns as high as 13.2% against the invested amount. Its present mutual fund scheme offerings consist of 40 equity, 35 debt, and eight hybrid funds. Please talk to a financial expert before considering investing in this fund.   Can I withdraw the mutual fund anytime?   You can withdraw your mutual fund investment anytime unless it’s Equity Linked Saving Scheme (ELSS) which has a lock-in period of 3 years. But investors should keep in mind if there is any exit load applicable on investments which is the charge deducted by AMCs to discourage investors from withdrawing the money prematurely.     Can I sell mutual funds anytime?   You can sell your mutual fund holdings anytime, but early redemption charges may apply based on the mutual fund you own. A few mutual fund companies have an exit load to restrict investors from selling their holdings before the minimum holding period.    

Managed funds have proved advantageous to investors because it helps to achieve the desired investment goals in a hassle-free manner. It is impossible for individuals to have an in-depth knowledge of the market, and as a result, the chance of making mistakes and suffering loss is high.  Managed funds under a reputable company will, in most cases, lead to potential growth and result in high yields. It is the fund manager who is ultimately responsible for spreading the total money collected across different sectors and investments. What are Managed Funds? Managed funds are referred to as investment vehicles or a portfolio of investments managed by a fund manager on behalf of the investors who have pooled their money and contributed towards the funds. The fund manager makes the decision to invest in different sectors or asset classes based on the fund’s objectives and due diligence, makes strategies, considers the risk profile, tracks the investments, and makes viable decisions to garner maximum benefits.   Investors can buy managed funds directly from a management company, for example, Edufund, which gives potential investors a chance to choose the best possible fund that will meet their personal needs or via share markets.  Edufund has capable and experienced financial experts, who with the help of the available resources, make efficient investment decisions. Advantages of managed funds 1. Professional management Managed funds are handled by qualified professionals who are experts in this field. Their knowledge and understanding prove a boon for investors who want to invest but do not want to do the work involved in the process. The fund managers have extensive contacts and tools that give them access to important information that is used in making timely and informed decisions. Professional management by fund managers is a blessing in disguise as it gives the investors privy to sectors in which they have no experience.  Edufund helps investors choose the best possible managed fund that will suit their requirements. The consultants are just a call away to address investor concerns and guide them to the best-managed funds.  2. Spread investments  Managed funds help to spread the investors’ money across a wide range of sectors or asset classes. The individual investor does not have the necessary tools for due diligence across the whole market. The fund manager has an expert team at his disposal to make viable decisions that will prove fruitful in the long run. 3. Beginners guide New investors do not have the understanding to get started with a bang. The advantage of Managed funds is that they can act as a beginner’s guide and help new investors test the waters and start investing at minimum risk 4. Access to markets and strategies The advantage of Managed funds is that they offer investors access to markets and well-crafted strategies that would not have been available for private or new investors in normal circumstances. 5. Meet the personal requirements of individual investors As there is a wide range of managed funds, it is possible to meet the personal requirements of individual investors easily. Managed funds provide solutions to nearly every individual investor, whether they are looking for low-risk/high-risk investments or stable/high-growth opportunities.  6. Income Opportunities The benefit of managed funds is that they provide income opportunities to the investors who take advantage of the manager’s knowledge to increase their gains. 7. Does not require expert investors Managed funds do not need investors to have an in-depth knowledge of the market. Instead, it is the experience and expertise of the manager that matters in handling investments, as they are the ones to make decisions on behalf of the investors. 8. Viable decisions  The advantage of investing in managed funds is that the fund manager does not make random decisions. Instead, they look at the fund’s objectives and choose investments based on the set rules. The fund manager is paid for their efforts in choosing and administering the managed funds effectively. 9. Managing risks All the investment opportunities carry risk because there are very few investments in the world that will offer good returns without any risk factor. The advantage of managed funds is that the fund manager is ready with their strategies to handle the risk factor. With the help of available tools, they divide the asset class in such a manner that the risk is divided, and at the end of the day, the managed fund can balance out any negative impacts and ultimately offer higher returns. TALK TO AN EXPERT

UTI is one of the pioneers of the Indian Mutual Fund Industry. With over Rs 2.4 Lakh crore, the AMC is one of the most trusted names in the mutual fund space. The AMC offers products across asset classes.   Let us talk about the flagship product – UTI Banking & Financial Services Fund  UTI Banking & Financial Services Fund  Investment objective The UTI Banking & Financial Services Fund seeks to generate long-term capital appreciation for investors by investing in equity and related securities of multi-cap companies that are involved in Banking and Financial Services activities.  Investment process   The UTI Banking & Financial Services Fund uses the tactical approach which takes a high risk and has the potential to deliver high returns.  Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 84% and sectorally major exposure is to banking and financial services that account for roughly 90% of the portfolio. Note: Data as of 30th Nov 2022. Source: Value Research  Top 5 holdings Name Sector Weightage % ICICI Bank Financial Services 18.51 HDFC Bank Financial Services 18.32 Axis Bank Financial Services 9.80 State Bank of India Financial Services 9.55 HDFC Financial Services 6.16 Note: Data as of 30th Nov 2022. Source: Value Research  Performance since launch  If you had invested 10 lakhs on 1 Aug 2005, it would be now valued at Rs 83.88 lakhs.  Note: Performance of the fund, Date – August 01, 2005, to December 7, 2005. Source: moneycontrol  The UTI Banking & Financial Services Fund has given consistent returns with an annualized return of 13.03%.  Fund manager  The fund is ably managed by Amit Kumar Premchandani and Preethi RS. Amit has over 11 years of experience and has been managing the fund since June 2014. Preethi joined in May 2022 and is a new entrant in this fund management.  Who should invest?  Investors looking to  Own market leaders in Banking & Financial Services sector  Hold a concentrated portfolio  Why Invest?  It has a highly concentrated portfolio that invests in the ever-green sector of the economy.  Fundamentally strong financial services companies of all market-cap.  Horizon  One should look at investing for a minimum of 5 years or more  A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility. Conclusion  The fund has delivered good returns over the period. One should have a longer horizon before investing in the fund as it is a sectoral fund.  DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only. 

UTI is one of the pioneers of the Indian Mutual Fund Industry. With over Rs 2.4 Lakh crore, the AMC is one of the most trusted names in the mutual fund space. The AMF offers products across asset classes.   Let us talk about the flagship product – UTI Multi Asset Fund. What is UTI Multi Asset Fund? Investment objective The objective of the Scheme is to achieve long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity-related instruments. The fund also invests in debt and money market instruments with a view to generating regular income. The fund also invests in Gold ETFs. The portfolio allocation is managed dynamically. However, there is no assurance or guarantee that the investment objective of the Scheme would be achieved.  Investment process   The UTI Multi Asset Fund follows a top-down approach for large caps and bottoms up for mid & small caps. Stock selection is fundamentally driven. For debt selection, this fund focuses on credit & liquidity across the securities spectrum.   Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 76% and sectoral major exposure is to financial services which account for roughly one-third of the portfolio. The top 5 sectors hold nearly 75% of the portfolio. Note: Data as of 30th Nov 2022. Source: UTI MF  Top 5 holdings Name Sector Weightage % Infosys Ltd. Information Technology 7.76 Reliance Industries Ltd. Conglomerate 6.93 ICICI Bank Ltd. Financial Services 6.68 HDFC Bank Ltd. Financial Services 5.88 Bharti Airtel Ltd. Telecommunications 5.10 Note: Data as of 30th Nov 2022. Source: UTI MF Performance over 13 years  If you would have invested 10,000 at the time of inception of the UTI Multi Asset Fund, it would be now valued at Rs. 45,117 whereas the benchmark (Nifty 500 TRI) would have fetched you Rs 1.89 Lakhs. Note: Performance of the fund since launch; Inception Date – Nov 19, 2008. Source: utimf.com  The fund has given consistent returns and has outperformed the benchmark over the period of 13 years by generating a CAGR (Compounded Annual Growth Rate) of 11.40%. Fund manager  The fund is ably managed by   Sharwan Kumar Goyal is Fund Manager and Head - Passive, Arbitrage, and Quant strategies at UTI AMC. He is a CFA Charter holder from CFA Institute, USA, and also holds a post-graduate degree in Management (MMS) from Welingkar Institute of Management, Mumbai. He has over 16 years of experience in Risk Management, Equity Research, Portfolio Analysis, and Fund Management at UTI AMC.  Sunil Patil is Executive Vice President & Fund Manager – Debt. He joined UTI AMC in October 1989. He has overall 28 years of experience in Primary Market Investment/ Dealing and Fund Management.  Who should invest?  Investors looking for  A multi-asset allocation route for portfolio diversification Investment Horizon  A long-term wealth creation vehicle.  Why invest?  Single route access to a diversified portfolio spreading across equity, debt & gold.  Potential to limit the portfolio downside risk during major market corrections.   Horizon  One should look at investing for a minimum of 3 years or more.  Investment through a Systematic Investment Plan (SIP) may help in tackling the volatility of the broader equity market.  Conclusion  The UTI Multi Asset Fund is the oldest fund with a proven track record of 13 years and has delivered 11.40% CAGR consistently. This fund is suitable for those who can stay put longer for wealth their wealth creation and looking for allocation to multi assets. 

Axis Asset Management Company Ltd., the formal name of Axis Mutual Fund, is the mutual fund investment wing of Axis Bank, the third-largest private bank in India. A 74.9% share of the AMC is held by Axis Bank, while the rest 24% is held by Schroder Singapore Holdings Private Limited. Axis Mutual Fund launched its first scheme in October 2009.  Since then, the Axis Mutual fund has grown strongly. And the fund house attributes its success to its three founding principles - long-term wealth creation, outside-in (customer) view and long-term relationship. Axis Mutual Fund’s vision is to responsibly manage money and risks to help people feel financially secure and confident of a brighter and wealthy future. They place a strong emphasis on risk management and planning. They encourage their investors and partners to take a holistic view that extends beyond simple investing surpluses to investing with an underlying dream, aspiration or goal. The fund house emphasises outside-in view and takes every single decision with the investor at heart. They believe in communicating in the investor’s language and creating wealth in the long term. The fund house has been playing a serious and credible role in investors' money baskets. The fund house encourages investors to build a long-term perspective of the mutual fund category. While leveraging the equity of the Axis brand, they aim at building relationships rather than being transactional. With a well-rounded product suite that consists of more than 40 schemes, they have over 60 lakh active investor accounts and are present in over 100 cities. The fund house has been around for nearly 11 years. The company is registered with SEBI, AMFI and other regulatory bodies. Axis Mutual Fund is the seventh-largest mutual fund house by asset size in India. The assets under management of the schemes of Axis Mutual Fund as of March 31, 2020, was INR 116,453.92 Cr and the average assets under management for the month ended March 31, 2020, were INR 1,20,468.82 Cr. The total number of investors’ folio count under the schemes of Axis Mutual Fund as of March 31, 2020, was 60,10,731. As of March 31, 2020, Axis Asset Management Company Ltd. managed 49 schemes of Axis Mutual Fund, which includes an open-ended equity-linked savings scheme with 3-year lock-in (ELSS); open-ended equity schemes; an open-ended index fund; an open-ended Hybrid scheme; open-ended liquid scheme;  open-ended overnight scheme, open-ended gilt scheme; open-ended debt schemes;  open-ended Exchange Traded Funds;   open-ended funds of fund scheme;  solution-oriented schemes;   close-ended equity scheme, and close-ended debt schemes. With an Average AUM* of over INR 1,76,008 Cr, Axis Mutual Fund has over 70 lakh active investor accounts, a presence in over 100 cities and 49 schemes including FOF. (March 31, 2020).  Important information about Axis Mutual Fund Name of the AMCAxis Asset Management Company LtdIncorporation Date13 January 2009SponsorsAxis Bank LimitedTrusteeAxis Mutual Fund Trustee LimitedTrustees' NameMr Bapi Munshi, Associate Director Mr Murray Coble, Associate Director Mr Radhakrishnan Nair, Independent Director Mrs Vijayalakshmi Rajaram Iyer,  Independent Director Mr G. Gopalakrishna, Independent Director Mr Uday M Chitale, Independent DirectorMD/CEOMr Chandresh Kumar NigamCOOGopal MenonCompliance OfficerMr Darshan KapadiaChief Business OfficerMr  Raghav N. IyengarRegistrar and Transfer agentKFin Technologies Private Limited, Selenium Building, Tower-B, Plot No 31 & 32 Financial District, Nanakramguda, Serilingampally,  Hyderabad, Rangareddi, Telangana, India - 500 032 Toll-Free No: 1800 425 4034/35 E-mail: AXISMF.customercare@kfintech.comToll-free Number 8108622211 / 1800221322Email Addresscustomerservice@axismf.comRegistered AddressAxis House, 1st Floor, C-2, Wadia International Centre, Pandurang Budhkar Marg, Worli, Mumbai - 400 025 www.axismf.com 10 top-performing Axis Mutual Fund Schemes 1. Axis Bluechip Fund (Category - Equity: Large Cap) This is an open-ended equity scheme predominantly investing in a large-cap stock. This scheme is suitable to achieve long-term capital appreciation by investing in a diversified portfolio predominantly consisting of equity and equity-related securities of Large Cap companies including derivatives. This scheme is suitable for those who are looking for long-term goals such as children's education & their future, retirement or any other long-term growth that needs a wealth creation plan. Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Minimum WithdrawalINR 500Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10 % of investments: Nil; For remaining investments: 1%; If redeemed/switched - out after 12 months from the date of allotment: NIL (w.e.f. 25th September 2017)Return Since Inception: inception date January 5, 201012.78 % (Regular -Growth) 16.42% (Direct-Growth)NAVINR 37.73, (Regular-Growth) (April 20, 2021) INR 41.60, (Direct-Growth) (April 20, 2021)AUMINR 23,496.02 Cr (As on Feb 28, 2021) 2. Axis Midcap Fund (Category - Equity: Mid Cap) This is an open-ended equity scheme predominantly investing in Mid Cap stocks. This mid-cap mutual fund invests predominantly in mid-cap companies. Midcap companies have the potential to deliver superior returns due to the potential for faster earnings growth. But such companies are emerging companies and hence it is important to be vigilant about their business and growth prospects and hence carry risk. Investing in this fund allows you to complement your portfolio focusing on large-cap companies. This is suitable for those looking for long-term goals such as children's education & their future, retirement or any other long-term growth that needs a wealth creation plan. Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10 % of investments: Nil; For remaining investments: 1%; If redeemed/switched - out after 12 months from the date of allotment: NIL (w.e.f. 25th September 2017)Return Since Inception (18 Feb 2011)18.19 % (Regular-Growth)19.62 % (Direct-Growth)NAVINR 37.73 (April 20, 2021)(Regular-Growth)INR 59.59(April 20, 2021)(Direct-Growth)AUMINR 9,757.42 Cr (As on Feb 28, 2021) 3. Axis Focused 25 Fund (Category - Equity: Focused) This is an open-ended equity scheme investing in a maximum of 25 stocks investing in large-cap, mid-cap and small-cap companies. The scheme invests in a concentrated portfolio of high-conviction ideas (up to 25). The focus is on companies that have the capability to sail through their business cycles without getting affected by short-term market volatility. This fund offers the benefit of higher exposure to the best ideas, and the portfolio is well-diversified across sectors to manage risk. This is suitable for investors who prefer to go for higher returns compared to other Equity funds. In this fund, the investor should be aware of the possibility of moderate to high losses in their investments even though the overall market is performing better. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10 % of investments: Nil; For remaining investments: 1%; If redeemed/switched - out after 12 months from the date of allotment: NIL Return Since Inception (01 Jan 2013)16.45 % (Regular-Growth)16.78 % (Direct-Growth)NAVINR 36.77 (April 20, 2021) (Regular-Growth)INR 40.65 (April 20, 2021) (Direct-Growth)AUMINR 14,698.83Cr (As on Feb 28, 2021) 4. Axis Smallcap Fund (Category - Equity: Smallcap) This is an open-ended equity scheme predominantly investing in small-cap stocks. The fund uses a bottom-up approach to investing in small caps aimed at identifying long-term businesses. This fund is ideal for small-cap investors who can patiently invest and those willing to absorb short-term volatility. Suitable for Investors who look for an investment horizon of 5 years or more and looking for very high returns.  Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment, - For 10 % of investments: Nil: For remaining investments: 1%. If redeemed/switched - out after 12 months from the date of allotment: NILReturn Since Inception (01 Jan 2013)16.45 % (Regular-Growth)16.78 % (Direct-Growth)NAVINR 43.78 (April 20, 2021) (Regular-Growth)INR 47.96 (April 20, 2021) (Direct-Growth)AUMINR 4,165.40Cr (As on Feb 28, 2021) 5. Axis Long-Term Equity Fund (Category - Equity: ELSS) This is an open-ended equity-linked saving scheme with a statutory lock-in of 3 years and tax benefit. The fund has a 3-year lock-in which is one of the lowest amongst other tax-saving instruments.  The money is invested in equities and does not get perturbed by market ups and downs. Being an ELSS scheme, the scheme comes with dual advantages of building wealth and saving tax. This is suitable for investors who are looking to invest money for at least 3 years and want income tax savings besides expecting higher returns.  Key Information Minimum InvestmentINR 5,00      Minimum Additional Investment INR 5,00Minimum SIP InvestmentINR 5,00Entry LoadNil Exit LoadNilReturn Since Inception17.45% (Regular-Growth) (Date of Inception: 29 Dec 2009)19.95 % (Direct-Growth) (Date of Inception: 01 Jan 2013)NAVINR 59.51 (April 20, 2021) (Regular-Growth)INR 65.02 (April 20, 2021) (Direct-Growth)AUMINR 27,216.23Cr (As on Feb 28, 2021) 6. Axis Triple Advantage Fund (Category - Hybrid: Multi-Asset Allocation) This is an open-ended scheme investing in equity, debt and gold. It is a 3-in-1 investment option or an asset allocation fund that helps you diversify your money across three asset categories - equity, debt and gold. It facilitates investing in gold, which is one of the most popular options amongst Indian investors. A single application is sufficient for investment in three asset classes. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months For 10% of investment: Nil. For remaining investment: 1%. If redeemed/switched out after 12 months from the date of allotment: Nil (w.e.f. 15th June 2015)Return Since Inception9.30 % (Regular-Growth) (Date of Inception: 23 Aug 2010)10.15 % (Direct-Growth) (Date of Inception: 01 Jan 2013)NAVINR 25.44 (April 20, 2021) (Regular-Growth)INR 27.94 (April 20, 2021) (Direct-Growth)AUMINR 861.51Cr (As on Feb 28, 2021) 7. Axis Equity Saver Fund (Category - Hybrid: Equity Savings) This is an open-ended scheme investing in equity, arbitrage and debt. The fund follows a multi-asset strategy so that investors avoid over-investing in one asset class and thereby reducing the overall risk and volatility. This fund is ideal for people who want to have a balanced approach to portfolio management. As money is diversified across different asset classes, it reduces the impact of bad performance from a single asset class through performance from the other 2 asset classes. Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit Load  If redeemed/switched out within 12 months from the date of allotment, - For 10% of investments: NIL. For remaining investment: 1%. If redeemed/switched - out after 12 months from the date of allotment: NIL (w.e.f. 20th Aug 2015)Return Since Inception7.72 % (Regular-Growth) (Date of Inception: 14 Aug 2015).9.02% (Direct-Growth) (Date of Inception: (14 Aug 2015)NAVINR 15.02 (April 20, 2021) (Regular-Growth)INR 16.10 (April 20, 2021) (Direct-Growth)AUMINR 711.22Cr (As on Feb 28, 2021) 8. Axis Gold Fund (Category - Commodities: Gold) This is an open-ended fund of fund scheme investing in Axis Gold ETF. In this scheme, investors can invest in Gold ETF without the hassles of storage or concerns about quality. It's a low-cost holding and transparent pricing based on international gold price movements are done. One can invest in any amount subject to minimum investment requirements. One can invest in Gold through systematic investments in as little as Rs.1,000 and no Demat account is required. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 1,000Entry LoadNil Exit Load1% is payable if units are redeemed /switched out within one year from the date of allotmentReturn Since Inception3.90% (Regular-Growth) (Date of Inception: 20 Oct 2011).3.73 % (Direct-Growth) (Date of Inception: (01 Jan 2013)NAVINR 14.60 (April 20, 2021) (Regular-Growth)INR 15.71 (April 20, 2021) (Direct-Growth)AUMINR 212.49Cr (As on Feb 28, 2021) 9. Axis Gilt Fund (Category - Debt: Guilt) This is an open-ended debt scheme investing in government securities across maturity. Axis Gilt Fund is an open-ended GILT (Government securities) fund which invests in a portfolio of government securities. Since securities are backed by sovereign guarantees, there is no default disk. This fund is suitable for an investment horizon of 3 years or more and for those looking for the safety of their investments. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 1000Entry LoadNil Exit LoadNil w.e.f. 9th January 2013Return Since Inception7.56 % (Regular-Growth) (Date of Inception: 23 Jan 2012).7.88 % (Direct-Growth) (Date of Inception: (01 Jan 2013)NAVINR 19.82 (April 20, 2021) (Regular-Growth)INR 20.67 (April 20, 2021) (Direct-Growth)AUMINR 177.79 Cr (As on Feb 28, 2021) 10. Axis regular saver fund (Category - Hybrid: Conservative Hybrid) This is an open-ended hybrid scheme investing predominantly in debt instruments. This is a moderately high-risk fund suitable for an investment horizon of more than 2 years. The investment in this fund adds stability to your portfolio by investing primarily in fixed-income instruments. The fund offers potential for capital growth through limited exposure to equity instruments. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 1000Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10% of investments: NIL - For remaining investment: 1%. If redeemed/switched - out after 12 months from the date of allotment: NILReturn Since Inception7.56 % (Regular-Growth) (Date of Inception: 16 Jul 2010).9.43 % (Direct-Growth) (Date of Inception: (04 Jan 2013)NAVINR 22.33 (April 20, 2021) (Regular-Growth)INR 24.71 (April 20, 2021) (Direct-Growth)AUMINR 223.12 Cr (As on Feb 28, 2021) How can you invest in Axis Mutual Fund via EduFund? Investing in Axis Mutual Fund via Edufund is a simple, four-step process.  Step 1 - Download the EduFund App from Google Play Store or Apple App Store and create an online account. Step 2 -  Select a Scheme - Browse a wide range of Axis Mutual Fund schemes and choose the right scheme suiting your financial goals. You may invest in a Systematic Investment Plan (SIP) or a lump sum. The inbuilt recommendation engine suggests the best scheme for your financial objectives. Step 3 - View and Track Your Transaction(s) - The amount you have invested will reflect in your EduFund account within four working days. You can track the Axis Mutual Fund NAV, account balance, statement, and other information in the app. On the other hand, you can purchase, redeem, or switch Axis Mutual Fund units. Step 4 - Speak With a Mutual Fund Counsellor - You can connect with a mutual fund consultant to share your goals and get personalised advice.  EduFund uses top-class authentication and encryption technologies to ensure bank-like secured transactions and safeguard your investments.   The best-performing Fund Managers at Axis Mutual Fund The fund manager plays an important role in driving value and generating growth of the investors’ money. The following are the 10 best-performing fund managers in Axis AMC whose funds have consistently churned out the best returns.  1. Mr Jinesh Gopani - Head - Equity Jinesh Gopani is the Head of Equity at Axis AMC. He joined Axis AMC in 2009 as an Equity Fund Manager and worked his way to become the Head of Equity in 2016. He currently manages the flagship Axis Long Term Equity Fund amongst other funds. Prior to Axis AMC, Jinesh was associated with Birla Sunlife AMC as a Portfolio Manager, where he was responsible for alternative assets across the growth, value and dividend basket. He was associated with this company from June 2008 to October 2009. He was also associated with Voyager India Capital as a Sr. Research Analyst responsible for the BFSI & Infrastructure sector and held a sectorial portfolio manager role for investments. He was with Voyager India Capital from February 2006 to May 2008. He is an M.M.S. in Finance from Mumbai University. He has a total experience of 19 years in the capital markets, of which eight years are in equity fund management. He manages 2 all schemes (Feb28,2021). 2. Mr Shreyash Devalkar - Senior Fund Manager - Equity Shreyash Devalkar is the Senior Fund Manager at Axis AMC. He joined the AMC in 2016 and took over the responsibility of managing important funds like Bluechip Fund, and Midcap Fund, followed by Multicap Fund in 2017. Prior to this, he was associated with BNP Paribas AMC as a Fund Manager for more than five years. He has also worked as a Research Analyst at IDFC Asset Management Company (July 2008 to Jan 2011) and IDFC Securities (Sept 2005 to July 2008). He is a bachelor's in Chemical Engineering & Master's in Management Studies. He has over 17 years of experience in capital markets. He manages two all schemes (Feb28,2021). 3. Mr Anupam Tiwari - Fund Manager - Equity Anupam Tiwari is an Equity Fund Manager at Axis AMC. He joined Axis AMC in September 2016. Prior to that, he worked with Reliance Life Insurance & Principal PNB Asset Management as a Fund Manager. He started his career as an Equity Analyst with Reliance Capital AMC in 2005. A Chartered Accountant, he has over 17 years of experience in capital markets. He  manages 3 allschemes (Feb28,2021). 4. Mr Ashish Naik- Fund Manager – Equity Ashish Naik is an Equity Fund Manager at Axis AMC. He joined Axis AMC as an Equity Research Analyst in 2009, and later in June 2016, he was elevated to the post of Fund Manager. Prior to this, Ashish was associated with Goldman Sachs India Securities as a Business Analyst. He is an MBA from XLRI, Jamshedpur and B.E. from Mumbai University. He is a certified CFA charter holder (2011 -12) and FRM (2007-08). He has over 13 years of experience, out of which over eight years of experience are as an Equity Analyst. He covers sectors like Autos & Logistics, Cement & Building Materials, Metal, Metal Products & Mining, Agro Inputs & Chemicals, Textiles & Other Commodities at Axis Mutual Fund. He manages 8 all schemes (Feb28,2021). 5. Mr Viresh Joshi - Chief Trader & Fund Manager - Equity Viresh has been associated with Axis Since 2009 and is the head trader for equity funds in addition to being a fund manager. He has been an active participant in round table events at major forums like FIX and TradeTech on Dealing & Trading, representing domestic buy-side investors across equity, equity derivatives and ETFs. Viresh holds an MBA in Finance and has over 20 years of experience in the capital markets in India and overseas. He has worked with companies like BNP Paribas Securities & ICICI Securities in the past. 6. Mr Hitesh Das - Research Analyst - Equity Hitesh has his Bachelor's in Technology, Master's in Technology, and Post Graduate Diploma in Management from IIM Lucknow. He has over 9 years of experience in financial markets. His previous experience includes Barclays and Credit Suisse Securities India. He covers Sectors like Capital Goods, Engineering & Construction, and Information Technology at Axis Mutual Fund. He manages seven schemes (Feb28,2021). 7. Mr R. Sivakumar - Head - Fixed Income Sivakumar is the Head – Of fixed Income at Axis AMC. Siva has over two decades of experience in the Indian asset management industry working across asset classes and functions. He joined Axis in 2009, and he was part of the startup team there. He looked after the products and portfolio management services and was responsible for leading the launch of Axis' signature & award-winning hybrid funds. In September 2010, he was promoted to Head - Fixed Income. He is responsible for the overall investment strategy, performance and risk management across fixed-income investments. Prior to Axis AMC, Siva was associated with Fortis Investments (formerly ABN AMRO AMC), where he held multiple positions chiefly as a Fund Manager - Fixed Income. He also led products, and in 2009, he was appointed Chief Operating Officer, becoming the youngest person in the asset management industry in that role. Siva has also worked with Sundaram AMC as Fund Manager – Fixed Income and with Zurich India AMC as Research Analyst. He is an engineer from IIT Madras and a PGDM from IIM Ahmadabad. Siva manages 12 all schemes (Feb 28, 2021). 8. Mr Devang Shah - Deputy Head - Fixed Income Devang Shah is the Deputy Head - Fixed Income at Axis AMC. His core responsibilities include managing top quartile performance for all funds, along with managing the client relationship. Devang joined Axis AMC in October 2012 as a Fund Manager and was promoted to Deputy Head in June 2018. He has been actively involved in the ideation, sourcing and investment strategy for fixed-income funds. Prior to this, Devang was working with ICICI Prudential AMC as a Fund Manager from April 2008 till October 2012. His primary responsibilities include analysing domestic fixed-income markets, providing views on the interest rate, credit environment & domestic monetary aggregates; managing portfolio and trading in Debt & Money Market Instruments; analysing various credit structures (LAS, ABS Pools, LAP) and credit exposures for the fund house. He is a Bachelor of Commerce & Chartered Accountant. He has over 14 years of experience, out of which 5 years are in Axis AMC. He has also worked with Pricewaterhouse Coopers, Deutsche AMC & ICICI Prudential AMC. He manages 13 all schemes as of Feb 28, 2021. 9. Mr Aditya Pagaria - Fund Manager - Fixed Income Mr Pagaria is a Bachelor's in Management Studies and holds a Post Graduate Diploma in Business Management from the Institute Of Technology And Management, SK Somaiya College. Prior to joining Axis AMC, he was associated with ICICI Prudential AMC (Nov 2011-Jul 2016) as Fund Manager - Fixed Income Operations. He has over 13 years of experience and  manages 6 all schemes (Feb 28, 2021) 10. Mr Dhaval Patel - Asst. Fund Manager - Fixed Income Prior to joining Axis Mutual Fund, Patel worked with Credit Analysis & Research Ltd. He is an  MBA (Finance) and B.E (Electronics & Communication). He has over 15 years of experience. He has two all schemes as on Feb 28, 2021. Why should you Invest in Axis Mutual Fund?  Axis Mutual Fund is the seventh largest mutual fund house by asset size in India.  Different fund houses have different investment approaches. Axis Mutual Fund house is doing well because of its strategy, and today, Axis funds are quite impressive. They have been taking fundamental views by focusing on high-quality companies irrespective of situations. And one of the fund houses that have been able to deliver outstanding returns consistently over the last few years is Axis Mutual Fund. What is impressive about the strategy of Axis funds is that they have stuck to their respective strategies through thick and thin, and this had provided them with notable performance. With Axis Mutual Fund, investors can choose from 12 Equity schemes, 13 Debt, 6 Hybrid and 8 other Schemes. Whatever your investment objective, you can get an Axis Mutual Fund scheme to fulfil your financial goals. The experienced fund managers at Axis Mutual Fund simplify stock market or secondary market investments easily for you. Select EduFund for Investing in Axis Mutual Fund EduFund makes the process of investing in Axis Mutual Fund convenient. EduFund's experienced consultants give you customised solutions for all your financial goals. You can start investing from a lowly INR 5,000 and grow your capital comfortably. With EduFund, you get the following benefits: Customized Research-Based Financial Plan -  EduFund's scientific fund tracker screens over 1 lakh data points and 400 financial scenarios to recommend you the best mutual funds.  Customer-Friendly Counsellors Help You Create a Financial Plan - EduFund's counsellors are trained to handle all kinds of queries from customers. They spend as much time with you as you need and resolve all your issues to help you create a robust financial plan. Invest Less, Earn More - Not only the best Indian mutual funds, but EduFund also offers you the facility to invest in US Dollar ETFs and international mutual funds. Use Free Tools - EduFund offers various free tools for its customers, including College Savings Calculator, SIP calculator, etc.  No Technical Expertise Required - You do not need to be an expert in finance to understand which mutual fund is the best for you. EduFund does it for you. Value-Added Benefits - You may get value-added benefits like no commission, free advisory, and nil-hidden charges. Secure Transactions - EduFund is RIA-registered and uses top-class 128-SSL security to enable safe transactions. Special Support for Children's Education - EduFund has a dedicated team of experts who help you fulfil your children's educational goals.  FAQs Which is the best Axis Mutual Fund? Top-rated mutual funds: Axis Bluechip Fund (Category – Equity: Large Cap) Axis Midcap Fund (Category – Equity: Mid Cap) Axis Focused 25 Fund (Category – Equity: Focused) Axis Smallcap Fund (Category – Equity: Smallcap) Axis Long-Term Equity Fund (Category – Equity: ELSS) Is SIP better than FD? A systematic investment plan (SIP) is a mode of investment in mutual funds. SIP, in most cases, gives the investors higher returns than FD. FD is unlikely to give inflation-beating returns, which an SIP may give the investor.    Is SIP tax-free?   SIP can help you save on tax. It can be one of the investment vehicles that give you high returns while helping you claim tax deductions.   Is SIP high-risk?   SIP is a considerably safer investment vehicle, but it also depends on which funds you invest. SIPs can have some risks attached to them, and it’s always best to talk to financial experts before choosing a fund.  TALK TO AN EXPERT

Aditya Birla Sun Life Mutual Fund is a joint venture between two well-known brands- Aditya Birla Group from India and Sun Life Financial from Canada. The strategic joint venture blends the rich experience of Aditya Birla Group in the Indian market and the vast global experience of Sun Life to bring some of the best mutual funds and wealth creation opportunities for customers. The fund was set up in 1994 and has played an important role in expanding the penetration of mutual funds in India. Apart from offering mutual funds, it also offers pension funds, real estate investments, wealth management, and portfolio management services. Based on the domestic average AUM, Aditya Birla Sun Life is considered one of the largest fund houses in the country. As of March 31st, 2020, the total fund size of the AMC has reached a whopping ₹247521 crore. Known for its impressive and diversified product suite, strong performance, well-defined investment strategies, and simplified processes, the fund has grown its investor portfolio count to almost 7 million. The Aditya Birla fund house deals in 4 main fund classes- Equity Funds Debt Funds Income Funds  ELSS Funds Having completed more than 20 years in its journey, all these funds have a good credit rating and offer excellent wealth creation solutions to their customers. Aditya Birla Sun Life Mutual Fund Name of the AMCAditya Birla Sun Life Mutual FundFund Setup DateDec-23-1994Date of IncorporationSep-05-1994SponsorAditya Birla Capital Ltd. / Sun Life (India) AMC Investments Inc.TrusteeAditya Birla Sun Life Trustee Private LimitedChairmanMr Kumar Mangalam BirlaCEO / MDMr. A. BalasubramanianCompliance OfficerMs. Hemanti WadhwaInvestor Service OfficerMs. Keerti GuptaAssets ManagedRs. 214591.96 crores (as of Jun-30-2020) AuditorsMessrs Deloitte Haskins & Sells LLP - For Asset Management Company / S. R. Batliboi & Company - For Mutual FundRegistrarsComputer Age Management Services Pvt. LtdAddressOne India Bulls Centre, Tower 1, 17th Flr, Jupiter Mill, 841, S.B. Marg, Elphinstone Rd. Mum - 400 013Fax Nos.022-43568110/8111E-mailcare.mutualfunds@adityabirlacapital.comSource - AMFI 10 top-performing Aditya Birla SunLife Mutual Fund Schemes Leveraging the extensive knowledge and deep understanding of Aditya Birla Group along with the global experience of Sun Life, Aditya Birla Sun Life Mutual Fund has displayed consistent performance and become a credible name in the industry.  With over 140 MF schemes across categories, the fund caters to all kinds of investors, regardless of their financial goals, risk appetite, and investment time horizon. Here we are listing ten top-performing Aditya Birla Sun Life Mutual Funds across various fund categories. 1. Aditya Birla Sun Life Digital India Fund (Category-Equity: sectoral) It is an open-ended growth scheme launched on 15 Jan 2099 with the key objective of long-term growth of capital. The fund has a portfolio with a target allocation of 100% equity, with a focus on investing mainly in technology and technology-dependent companies, software, telecom, media, hardware, peripherals and components, and other technology-enabled companies. The fund has a NAV of  ₹98.8 (as of 28 Apr 21). Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,000Minimum WithdrawalINR 1,000Exit Load1% for 0-365 Days (1%) and above(NIL). Return Since InceptionCAGR/Annualized return of 11.4% since its launch. Absolute return for 2020, 2019, and 2018 was 59%,  9.6%, and  15.6% respectively. Assets ₹ 1,148 crores (As of 31 Mar 21) Expense Ratio2.6.% (as of 31st March 2021) 2. Aditya Birla Sun Life Gold Fund (category- Gold) An Open-ended fund of-funds scheme, with a NAV of ₹14.5162 (as of 28 Apr 21), it has an investment objective to offer returns that track returns provided by Birla Sun Life Gold ETF (BSL Gold ETF).  This Gold fund by ABSL mutual fund was launched on 20 Mar 12 and comes under the moderately high-risk category.  Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,000Minimum WithdrawalINR 1,000Exit Load1% for 0-365 Days (1%) and above(NIL)Return Since InceptionCAGR/Annualized return of 4.2% since its launch. Return for 2020, 2019, and 2018 was 26, 21.3 and 6.8% respectivelyAssets₹212 crores (as of 31 Mar 21)Expense Ratio0.48% (as of 31st March 2021) 3. Aditya Birla Sun Life Index Fund (Category-Index fund) An open-ended index-linked growth scheme, the fund has a NAV of ₹146.259 (as of 21 Apr 21). The objective of the fund is to generate returns that are aligned with the performance of Nifty subject to tracking errors. The fund was launched on 18 Sep 02 and cones under the moderately high-risk category  Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,000Minimum WithdrawalINR 1,000Exit Load1% for 0-365 Days and NIL for above Return Since Inception CAGR/Annualized return of 15.5% since its launch. Return for 2020, 2019  and 2018 was 15.2, 12.4 and 3.2% respectivelyAssets₹239 crores (as of 31 Mar 21) Expense Ratio0.64% (as of 31st March 2021) 4. Aditya Birla Sun Life Focused Equity Fund (Category-Equity-Focused) It is an open-ended growth scheme with a NAV of ₹76.7779 (as of 28 Apr 21). Launched on 24 Oct 05, the fund has the objective to offer medium to long-term capital appreciation, by investing mainly in a diversified portfolio of equity and equity-related securities of top 100 companies (based on market cap). Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP Investment1000Minimum Withdrawal1000Exit Load1% for 0-365 Days and NIL for above Return Since Inception CAGR/Annualized return of 14% since its launch. Return for 2020, 2019 and 2018 was 16%, 11.3% and -4.1% respectivelyAssets₹4610 Crore (as of 31st March 2021)Expense Ratio2.04% (as of 31st Mach, 2021) 5. Aditya Birla Sun Life Equity Fund (Category-Equity - Multi-Cap) An Open-ended growth scheme with a NAV of ₹964.83 (as of 28 Apr 21), the fund has an objective of long-term capital growth through a portfolio with a target allocation of 90% equity and 10% debt and money market securities. It was launched on 27 Aug 98 and is placed under the moderately high-risk category Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,00Minimum Withdrawal-Exit Load1% for 0-365 Days and NIL for above Return Since Inception CAGR/Annualized return of 22.3% since its launch. Return for 2020, 2019, and 2018 was 16.5, 8.1 and-4.1% respectively, Assets₹13,026 Crores (as of 31st March 2021)Expense Ratio1.89% (as of 31st March 2021) 6. Aditya Birla Sun Life International Equity Fund - Plan A(Category-Equity-Global) Open-ended diversified equity with a NAV of ₹30.002 (as of 28 Apr 21), the fund has an objective to generate long-term capital growth, by investing mainly in a diversified portfolio of equity and equity-related securities in the international markets. The fund was launched on 31 Oct 07 and is placed under the high-risk category. Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,000Minimum WithdrawalINR 1,000Exit Load1% for 0-365 Days and NIL for above Return Since Inception CAGR/Annualized return of 8.5%  Return for 2020, 2019 and 2018 was 13.2, 24.7 and 4.1% respectivelyAssets₹110 Crores (as of 31st March 2021)Expense Ratio2.53% (as of 31st March 2021) 7. Aditya Birla Sun Life India GenNext Fund (Category-Equity-Sectoral) With a NAV of ₹111.99 (as of 28 Apr 21), this one-ended growth scheme has the objective to focus on capital growth by investing in equity/equity-related instruments of companies that are likely to benefit from the rising consumption patterns in India (fuelled by disposable incomes of Generation Next). The fund was launched on 5 Aug 05 and is placed under the high-risk category. Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1000Minimum WithdrawalINR 1,000Exit Load1% for 0-365 Days and NIL for aboveReturn Since Inception CAGR/Annualized return of 16.6% since its launch. Return for 2020, 2019, and 2018 was 14.6, 14.6 -1.6% respectivelyAssets₹1,937 Crores (as of 31st March 2021)Expense Ratio2.49% (as of 31st March 2021) 8. Aditya Birla Sun Life Balanced Advantage Fund (Category-Hybrid - Dynamic Allocation) The key objective of the scheme with a NAV of ₹66.46 (as of 28 Apr 21) is to generate long-term capital growth and income distribution relatively lower. The fund invests primarily in a dynamically balanced portfolio of equity & equity-linked investments and fixed-income securities. It was launched on 25 Apr 00 and is placed under the moderately high-risk category. Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,00Minimum Withdrawal-Exit Load1% for 0-365 Days and NIL for aboveReturn Since InceptionReturn for 2020, 2019, and 2018 was 15.4, 8.1 and 0.7% respectivelyAssets₹3,181 Crores (as of 31st March 2021)Expense Ratio2.06% (as of 31st March 2021) 9. Aditya Birla Sun Life Financial Planning FOF Aggressive Plan (Category-Others-Funds of the fund) The Scheme with a NAV of ₹29.5771 (as of 28 Apr 21), primarily aims to generate returns by investing in mutual fund schemes selected as per the BSLAMC process and the risk-return profile of investors. There are 3 plans under the scheme, each of which has a strategic asset allocation based on satisfying the needs of a specific risk-return profile of investors. The fund was launched on 9 May 11 and is placed under the moderately high-risk category. Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,000Minimum WithdrawalINR 1,000Exit Load1% for 0-365 Days and NIL for aboveReturn Since Inception CAGR/Annualized return of 11.5% since its launch. Return for 2020, 2019, and 2018 was 19.2, 6.9 and-2.6% respectivelyAssets₹146 Crores (as of 31st March 2021)Expense Ratio1.33% (as of 31st March 2021) 10. Aditya Birla Sun Life Government Securities Find (Category-Debt-Government Bond) An open-ended government securities scheme with a NAV of  ₹63.6537 (as of 28 Apr 21) has the objective to generate income and capital appreciation by investing exclusively in Government Securities. It was launched on 12 Oct 99 and is placed under the moderate risk category. Key information Minimum InvestmentINR 1,000Minimum Additional InvestmentINR 1,000Minimum SIP InvestmentINR 1,000Minimum WithdrawalINR 1,000Exit Load0.5% for 0-90 Days (0.5%), and NIL above 90 Days Return Since Inception (16th July 2019:CAGR/Annualized return of 9% since its launch. Return for 2020, 2019, and 2018 was 12.1, 11 and 6.9% respectivelyAssets  ₹518 crores (as of 31st March 2021)Expense Ratio1.18% (as of 31st March 2021) How can you invest in Aditya Birla SunLife Mutual via EduFund? Investing in ABSLAMC is quite simple and quick with EduFund, for both seasoned and first-time investors. All you need to do is visit EduFund to pick from a diverse list of chosen funds that are specially designed, keeping in mind the varied risk profile and investment objectives of investors. At EduFund, you can be assured of a quick and hassle-free process of selecting any product from ABSLAMC, The process requires just one KYC formality that will take not more than 5 minutes of your time. Here is the stepwise procedure for investing with EduFund- Step 1: Select the fund(s) of your choice and the amount you want to invest every month. Step 2: Provide all your details. Step 3: Make the payment, and you are done. Other important details - KYC verification through EduFund is a simple process. You can either verify by: i. Using an OTP sent to your Aadhaar-registered mobile number  Or ii. By uploading photos/scan copies of the required documents ID Proofs You need to submit a Xerox copy of your PAN Card, Aadhaar Card, Passport, Voter ID, Driving License or any other central government-approved documents Residential proofs For residential proof, you need to submit the same ID proof (except PAN) if the address on it is your current residential address. Other documents that you can use include a rental/lease agreement, utility bill, and ration card. In case your permanent address and correspondence address are different, you need to submit proof for both. Leading fund managers at Aditya Birla Sun Life Mutual Fund ABSLAMC has a powerful mix of experience and expertise in their fund managers who have the qualification and acumen to identify opportunities and the ability to maneuver investor portfolios and help them achieve optimal returns. Here are the top 5 fund managers at ABSLAMC- 1. Mr. Mahesh Patil - Co-Chief Investment Officer Mr. Patil is the Co-Chief Investment Officer (Equity) at ABSL fund. He holds an Engineering degree from VJTI in Mumbai and an MBA in Finance from Jamnalal Bajaj Institute in Mumbai. Apart from this, he is also a charter holder from ICFAI in Hyderabad.   With an extensive industry experience 27 years, he joined Aditya Birla Sun Life Mutual Fund in 2005 and was later promoted to Co-Chief Investment Officer (Equity) in 2008. Heading a team of 20 expert analysts and fund managers, Mr. Patil and his team manage funds to manage a massive amount of 92,000 Crores in the equity market both in the form of Birla Sun Life One Time Investment and  Birla Sun Life SIP. Being an Equity expert, Mr. Patil manages various top-rated equity funds, including Aditya Birla Sun Life Frontline Equity Fund, Aditya Birla Sun Life Focused Equity Fund, and Pure Value Fund. 2. Mr. Maneesh Dangi - Co-Chief Investment Officer Managing various fixed Income-related funds, Mr. Dangi has rich experience and expertise in handling Debt Funds, Corporate Bonds, PSU Debt Funds, and much more.  He heads a big team of more than 20 analysts and fund managers with expertise in handling a portfolio of more than 1.6 lakh Crores both in the form of Birla Sun Life SIP and Birla Sun Life One Time Investment. Among the key funds managed by Mr. Dangi include Aditya Birla Sun Life Short-term Opportunity Fund, Aditya Birla Sun Life Banking, PSU Debt Fund, Aditya Birla Sun Life Corporate Bond, and Aditya Birla Sun Life Credit Risk Fund. 3. Mr. Ajay Garg - Sr Fund Manager An electronics engineer from Bangalore University and an MBA in Finance from Mumbai University, Mr. Garg also holds a degree from Hartmann College Class of 1987. Before joining the ABSL fund, he had been working with the American Express bank and other stockbroking firms. Want the extensive experience of more than twenty-five years of managing equity-oriented funds for Aditya Birla Sun Life Mutual Fund, Mr. Garg is an expert in equity. 4. Mr. Anil Shah - Sr Fund  Manager As a senior fund manager with Aditya Birla Sun Life AMC Limited, Mr. Shah brings with him more than three decades of rich professional experience in Indian equity markets. Before joining ABSLAMC in 2012, he was a part of RBS Equities (India) Limited for around 15 years. Mr. Shah is a qualified CA and cost accountant by qualification and executes and regularly reviews various investment strategies for equity portfolios. 5. Mr. Kaustabh Gupta - Sr Fund Manager A senior fund manager with Aditya Birla Sun Life AMC Limited (ABSLAMC), Mr. Gupta brings with him 15+ years of extensive investment experience. He has previously worked in areas such as treasury finance and liquidity management in various capacities. Me. Gupta is a chartered accountant and CFA (Level 2) by qualification. Before joining ABSLAMC in 2009, he worked with ICICI Bank for 5 years in the Asset Liability Management team. Why should you invest in Aditya Birla Sun Life Mutual Fund? Aditya Birla Sun Life Mutual Fund works with the mission of maximizing investors’ wealth and becoming a leader in the integrated financial services business. The AMC follows a long-term, fundamental approach to investments to identify companies with strong fundamentals and excellent growth prospects to be able to offer profitable and sophisticated investment schemes to the investors. The key focus of ABSL fund's financial planning department is to prioritize clients’ requirements and create niche solutions leading to desired results. With expertise in screening, while dealing with clients, the team at ABSL fund connects with clients directly and evaluates their financial status, investment goals, tenure, and source of income to build up a tailored financial plan using the deliberated process of financial planning. ABSLAMC consistently review the performance of the schemes to analyze their returns’ potential 8n various market scenarios regularly. Further, the team at ABSL continuously measures the risk factors of the schemes to bring out the plans that best suit the investors' risk appetite. Apart from this, the key benefits of ABSL funds schemes include- ABSL saving solutions benefits Helps you save money Offer available liquidity Much better & tax-efficient return  compared to FD and saving accounts  The key commitment of ABSLAMC is to enhance mutual fund penetration in India. As of May 2019, there are more than 83.2 million mutual fund folios in India, aggregating over 25.43 trillion and Aditya Birla Sun Life mutual fund has played a key role in it.  Select EduFund for investing in Aditya Birla Sun Life Mutual Fund EduFund makes the process of investing in Aditya Birla mutual funds convenient. EduFund's experienced consultants give you customized solutions for all your financial goals. You can start investing from a lowly INR 5,000 and grow your capital comfortably. With EduFund, you get the following benefits: Customized Research -  EduFund's scientific fund tracker screens over 1 lakh data points and 400 financial scenarios to recommend you the best mutual funds.  Invest Less, Earn More - EduFund also offers you the option to invest in US Dollar ETFs and international mutual funds. Customer-Friendly Counsellors -EduFund has professionally trained counselors to handle all your queries and resolve issues to help you create a robust financial plan. No Technical Expertise Required - With EduFund, you do not need to finance experience to understand which mutual fund is the best for you. EduFund does it for you. Secure Transactions - EduFund is RIA-registered and es the best 128-SSL security to enable safe and secure transactions. Use Free Tools - EduFund offers multiple free tools for its customers, including College Savings Calculator, SIP calculator, and more Value-Added Benefits - offer value-added benefits like no commission, free advisory, and nil hidden charges. FAQs Which is the best mutual fund in Aditya Birla Sun Life? Aditya Birla Sun Life Digital India Fund (Category-Equity: sectoral)   Aditya Birla Sun Life Gold Fund (category- Gold)   Aditya Birla Sun Life Index Fund (Category-Index fund)   Aditya Birla Sun Life Focused Equity Fund (Category-Equity-Focused)   Aditya Birla Sun Life Equity Fund (Category-Equity – Multi-Cap)   Is Aditya Birla Sun Life Mutual Fund good? Aditya Birla Sun Life Mutual Fund is a joint venture between two well-known brands- Aditya Birla Group from India and Sun Life Financial from Canada. Based on the domestic average AUM, Aditya Birla Sun Life is considered one of the largest fund houses in the country. The Aditya Birla fund house deals in 4 main fund classes-   Equity Funds   Debt Funds   Income Funds    ELSS Funds   Having completed more than 20 years in its journey, all these funds have a good credit rating and offer excellent wealth creation solutions to their customers. Please get in touch with a financial expert before you consider investing in the fund.   Is Aditya Birla good for SIP?   Aditya Birla Sun Life Mutual Fund works to maximize investors' wealth and become a leader in the integrated financial services business. With expertise in screening, while dealing with clients, the team at ABSL fund connects with clients directly and evaluates their financial status, investment goals, tenure, and source of income to build up a tailored financial plan using the deliberated process of financial planning.   ABSLAMC consistently reviews the schemes' performance to analyze their returns' potential 8n various market scenarios regularly. Further, the team at ABSL continuously measures the risk factors of the schemes to bring out the plans that best suit the investors' risk appetite.   Apart from this, the key benefits of ABSL funds schemes include -   ABSL saving solutions benefits   Helps you save money   Offer available liquidity   Much better & tax-efficient returns compared to FD and saving accounts    Please get in touch with a financial expert before you consider investing in the fund Can I close SIP after 1 year? It is not advisable to withdraw your investment prematurely when you have a financial goal that you are working towards. If you are still sure about withdrawing the SIP amount, you can do it with the help of the agent if you have invested via a mutual fund distributor.   

The best insurance policies can protect your child's financial future and provide flexible payouts at set intervals, enabling them to realize their dreams and achieve life milestones. The best child plan for education and marriage is based on a number of factors such as your long-term and short-term goals for your child, their educational dreams, and preferences. Benefits of child plan A child plan policy can not only secure your child's future but also provide the following extra benefits: 1. Benefit Guarantee Unlike some other forms of investments, a child insurance program gives a secured child education plan. A premium exclusion benefit is a common built-in reward found in many education programs. Whether or whether the parent is still living at the time of maturity, this benefit provides to pay a maturity benefit. Thus, you can protect your child's future by choosing a kid's life insurance policy.  2. Dual Benefit A dual plan is the greatest child education insurance option (investment-cum-insurance plan). The creation of a financial foundation, particularly for children, is one aspect, and peace of mind is the other. This user-friendly designed calculator can help you calculate your investments. The link for this calculator is here.  Five of India's best child insurance programs for 2022  Despite the numerous insurance plans on the market, how can you know which one is the best for your child in India? Here, we've included information on a few of the top child insurance policies to guide you in making the best choice.  HDFC Life Youngster Super Premium Plan  Are you trying to find your child the greatest insurance? This is the greatest kid's policy available for both insurance coverage and investing choices. This unit-linked plan may be utilized throughout your child's life, including during their further education years, their marriage, etc. Some benefits include  The ability to modify the plan to meet the specific needs of your child.  The policy used to pay 100% of the upcoming premiums in the event of the life assured's death.  If the parent passes away while the term policy is in effect, 50% of the premiums are levied as annual income.  The "Save-n-Gain" payment is preferred by the parents.  There are four investing funds offered. Ten, fifteen, and twenty years are the lengths of the policy tenure periods.  INVEST NOW ICICI Pro Smart Kid Solution This is a unit-linked plan that offers comprehensive protection to your child for a better future.   Choose an investment strategy as per your child’s evolving requirements.  This plan offers each- protection to your child. Your child will get a lump sum quantum in case of an unfortunate incident during the policy term.  This plan offers two ultra-expensive payment options (regular pay and single pay).  The benefits of fidelity addition and wealth boosters are offered under this plan.  The range of policy period is between 10- 25 times. INVEST NOW LIC New Children Money Back Plan  Your best option may be the LIC New Children Money Back plan because it covers all of the needs of developing children, such as their education and wedding.   The maturity benefit under this plan is equal to the amount assured plus any relevant bonuses.  This plan provides a longevity reward (equal to 20 percent) of the respondents of the base sum assured) after the insured individual reaches a particular age.  LIC offers discounts for paying a large rate.  Under this policy, you may obtain a loan.  The candidate will get a death benefit under this plan.  INVEST NOW Bharti AXA Life Child Advantage Plan Let us just examine some of the components of this proposal.  Depending on the requirements and demands of your child, this non-linked plan offers two payment choices (money return and endowment).  The benefit of a built-in premium waiver is included in the plan.  You can select the insurance term for this plan.  Section 80C of the Income Tax Act applies to the tax benefit.  For this plan, the minimum and maximum ages for enrollment are both 18 years. INVEST NOW Birla Sun Life Vision Star Plan This program offers guaranteed reimbursements to help you pay for your child's education and protect their future even if you are not around. Several traits include  Both death and maturity benefits are included with this plan.  At the time of maturity, the accumulated incentives will be paid.  After five years of the policy's term, regular payouts.  By selecting different additional riders, you can extend your coverage.  After 2 years, if you quit paying your premium, the policy will still be in effect, albeit on a lower Paid-Up basis.  INVEST NOW Conclusion Examine the terms and requirements of each policy before making an investment decision, then pick the best insurance coverage for kids. Make a good investment strategy after that to make sure your child is as secure as possible. Consult an expert advisor to get the right plan TALK TO AN EXPERT

ICICI Prudential Asset Management Company Ltd is a leading asset management company (AMC) in India focused on bridging the gap between savings & investments and creating long-term wealth for investors through a range of simple and relevant investment solutions. The AMC is a joint venture between ICICI Bank, a well-known and trusted name in financial services in India, and Prudential Pie, one of the UK's largest players in the financial services sectors. Throughout these years of the joint venture, the company has forged a position of pre-eminence in the Indian Mutual Fund industry. The AMC manages significant Assets under Management (AUM) in the mutual fund segment. The AMC also caters to Portfolio Management Services for investors, spread across the country, along with International Advisory Mandates for clients across international markets in asset classes like Debt, Equity, and Real Estate. The AMC has witnessed substantial growth from two locations and six employees at the inception of the joint venture in 1998 to a current strength of 1926 employees with a reach across over 300 locations reaching out to an investor base of 6.2 million investors (as of September 30, 2020). The company's growth momentum has been exponential, and it has always focused on increasing accessibility for its investors. Driven by an entirely investor-centric approach, the organization today is a suitable mix of investment expertise, resource bandwidth, and process orientation. The AMC endeavors to simplify its investor's journey to meet their financial goals and give a good investor experience through innovation, consistency, and sustained risk-adjusted performance. The AMC has two decades of rich experience in fund management and still going strong. Over 62 lakh investors have trusted their finances with them. The Asset Under Management is INR 4,05,220.91  Cr as of March 31, 2021, and it has over 68 mutual fund schemes offering an array of investment opportunities. Some of the well-known equity schemes from its stable are ICICI Prudential Bluechip Fund, ICICI Prudential Multicap Fund, ICICI Prudential Midcap Fund, etc., and ICICI Prudential Mutual Fund also offers some good debt funds. Some of the prominent debt schemes are ICICI Prudential All Seasons Bond Fund, ICICI Prudential Debt Management Fund, ICICI Prudential Credit Risk Fund, etc., ICICI Prudential Equity & Debt Fund, ICICI Prudential Balanced Advantage Fund, ICICI Prudential Regular Savings Fund are prominent names in hybrid schemes category. The percentage of schemes beating the benchmark across its various categories for a one-year time period collectively is approx. 72% as of February 28, 2021. ICICI Prudential Mutual Fund has a large team of good fund managers. The fund house’s growth momentum has been exponential and is driven by an entirely investor-centric approach. The AMC endeavors to simplify its investors’ journey to accomplish their financial goals and provide a high-quality investor experience through innovation, consistency, and sustained risk-adjusted performance. Important information about ICICI Prudential Mutual Fund Name of the AMCICICI Prudential Asset Management Company LtdIncorporation Date22 June 1993SponsorsPrudential Plc and ICICI Bank Ltd.TrusteeICICI Prudential Trust Ltd.Trustees' Name1. Mr. P.H.Ravikumar, 2. Mr. Jyotin Mehta, 3. Mr. R. Ranganakulu Jagarlamudi, 4. Mr. Pramod Rao, 5. Mr. Lakshmi Kumar Mylavarapu  MD/CEOMr. Nimesh ShahCIOMr. Sankaran NarenCompliance OfficerMr. Rakesh ShettyChief Investment OfficerMr. Sankaran NarenRegistrar and Transfer agentComputer Age Management Services (P) Limited (CAMS) Unit: ICICI Prudential Mutual Fund, Spencer Plaza, Phase II,S49A, 172, Anna Salai, Chennai - 600 002.India   Contact Person: S V Karthick Babu Contact Number: 1800-419-2267 (Toll-free anywhere in India)044 66073600 (Chargeable)   Email: ICICI Prudential Mutual Fund @ CAMSToll-free Number 1800-200-6666 1800-222-999Email Addressenquiry@icicipruamc.comRegistered AddressICICI Prudential Mutual Fund 1201-1212, Narian Manzil, 23, Barakhamba Road, Connaught Place, New Delhi, Delhi NCR - 110001 10 top-performing ICICI Prudential Mutual Fund Schemes ICICI Prudential Technology Fund (Category- Equity: Thematic/Sectoral) ICICI Prudential Bluechip Fund (Category- Equity: Large Cap) ICICI Prudential Focused Equity Fund (Category- Equity: Growth) ICICI Prudential Long Term Equity Fund (Tax Saving) (Category- Equity: ELSS) ICICI Prudential Sensex Index Fund (Category- Equity: Growth) ICICI Prudential Value Discovery Fund (Category- Equity: Growth) ICICI Prudential Multicap Fund (Category- Equity: Multi-Cap) ICICI Prudential Banking And Financial Services Fund (Category- Equity:Direct Growth) ICICI Prudential Large & Mid Cap Fund (Category- Equity: Long Duration) ICICI Prudential MidCap Fund (Category- Equity: Multi-Cap) 1. ICICI Prudential Technology Fund (Category- Equity: Thematic/Sectoral) This is ideal to generate capital appreciation by creating a portfolio that is invested in equity and equity-related securities of technology and technology-dependent companies.  Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,000Minimum SIP InvestmentINR 1000Entry LoadNil Exit LoadIf units purchased or switched in from another scheme of the fund are redeemed or switched out within 15 days from the date of allotment 1% of the applicable NAV.Return Since Inception11.96 (Growth) (Date of Inception: March 3, 2000).NAVINR 109.04 (April 20, 2021) (Growth)AUMINR 1817.80 Cr (As on March 31, 2021) 2. ICICI Prudential Bluechip Fund (Category- Equity: Large Cap) ICICI Prudential Bluechip Fund, an open-ended equity scheme, invests predominantly in large-cap stocks. The scheme provides growth and stability to your portfolio as it invests in blue chip stocks, which are market leaders in their industry. The stocks are well-diversified across sectors. Key information Minimum InvestmentINR 100      Minimum Additional Investment INR 100Minimum SIP InvestmentINR 100Entry LoadNil Exit Load1% of NAV for 365 Days. After one year NilReturn Since Inception13.64 % (Growth) (Date of Inception: May 23, 2008).NAVINR 52.15 (April 20, 2021) (Direct-Growth)AUMINR 26467.80Cr (As on March 31, 2021) 3. ICICI Prudential Focused Equity Fund (Category- Equity: Growth) This is an open-ended equity scheme, investing in a maximum of 30 stocks.  across market capitalization. Key information Minimum InvestmentINR 5000    Minimum Additional Investment INR 5000Minimum SIP InvestmentINR 100Entry LoadNil Exit Load1% of NAV for 365 Days. After one year NilReturn Since Inception12.04% (Growth) (Date of Inception: May 28, 2009).NAVINR 38.92 (April 20, 2021) (Direct-Growth)AUMINR 1216.87 Cr (As on March 31, 2021) 4. ICICI Prudential Long Term Equity Fund (Tax Saving) (Category- Equity: ELSS) This is an equity-linked saving scheme (ELSS), that comes with tax benefits as per section 80C of the Income Tax Act, 1961. The fund aims at generating long-term capital growth and invests primarily in equity & equity-related securities of companies. Key information Minimum InvestmentINR 500    Minimum Additional Investment INR 500Minimum SIP InvestmentINR 100Entry LoadNil Exit LoadNilReturn Since Inception19.43% (Growth) (Date of Inception: August 19, 1999).NAVINR  471.58 (April 20, 2021) (Direct-Growth)AUMINR 8310.40 Cr (As on March 31, 2021) 5. ICICI Prudential Sensex Index Fund (Direct: Growth) The important benefit of investing in this fund is that you gain exposure to equities of top-performing stocks across all sectors. Investing in this fund is a better way of diversifying your portfolio. However, as this fund invests only in stocks, the fund may have a direct impact on the market conditions. Key information Minimum InvestmentINR 100    Minimum Additional Investment INR 100Minimum SIP InvestmentINR 100Entry LoadNil Exit LoadNilReturn Since Inception11.99% (Growth) (Date of Inception: Sep 21, 2017).NAVINR  15.11 (April 20, 2021) (Direct-Growth)AUMINR 248.40 Cr (As on March 31, 2021) 6. ICICI Prudential Value Discovery Fund (Category- Equity: Growth) This is an equity mutual fund that invests in value stocks. It is an open-ended scheme, it invests in stocks that are undervalued and are expected to perform well in the coming days. As this scheme invests in value stocks, you may get a high sale price, and the gains can be big when the market is doing well. Key information Minimum InvestmentINR 1000    Minimum Additional Investment INR 500Minimum SIP InvestmentINR 500Entry LoadNil Exit Load1% of NAV for 365 Days. After one year NilReturn Since Inception19.39% (Growth) (Date of Inception: August 16, 2004).NAVINR  192.77 (April 20, 2021) (Direct-Growth)AUMINR 17798.55 Cr (As on March 31, 2021) 7. ICICI Prudential Multicap Fund (Category- Equity: Multi-Cap) This is a scheme that aims at capital appreciation by investing assets in equity and equity-related instruments across large-cap, mid-cap, and small-cap stocks from a wide range of industries. Key information Minimum InvestmentINR 5000    Minimum Additional Investment INR 1000Minimum SIP InvestmentINR 500Entry LoadNil Exit Load1% of NAV for 365 Days. After one year NilReturn Since Inception14.28 % (Growth) (Date of Inception: Oct1, 1994).NAVINR  349.72 (April 20, 2021) (Direct-Growth)AUMINR 5890.42 Cr (As on March 31, 2021) 8. ICICI Prudential Banking And Financial Services Fund (Category- Equity: Growth) This is an open-ended equity mutual fund that invests predominantly in the stocks of companies operating in the financial sector. The returns from this mutual fund scheme are comparatively stabler than other mutual fund plans. Key information Minimum InvestmentINR 5000    Minimum Additional Investment INR 1000Minimum SIP InvestmentINR 500Entry LoadNil Exit Load1% for 15 DaysReturn Since Inception16.33% (Growth) (Date of Inception: Aug 22, 2008).NAVINR  69.24 (April 20, 2021) (Direct-Growth)AUMINR 3865.10 Cr (As on March 31, 2021) 9. ICICI Prudential Large & Mid Cap Fund (Category- Equity: Long Duration) This is an open-ended equity scheme, that aims to generate a long-term capital growth scheme that predominantly invests in equity and equity-related securities of large-cap and mid-cap companies. This is suitable for conservative investors expecting high returns with medium-term goals, such as wealth creation through SIPs. Key information Minimum InvestmentINR 5000    Minimum Additional Investment INR 1000Minimum SIP InvestmentINR 1000Entry LoadNil Exit Load1% for 15 DaysReturn Since Inception17.59% (Growth) (Date of Inception: July 9, 1998).NAVINR  403.08 (April 20, 2021) (Direct-Growth)AUMINR 3752.71 Cr (As on March 31, 2021) 10. ICICI Prudential MidCap Fund (Category- Equity: Direct Plan-Growth):   This fund provides investors with returns in the form of capital appreciation. This mutual fund scheme invests majorly in midcap stocks. The portfolio is a diversified one, as it invests in stocks across all sectors. Key information Minimum InvestmentINR 5000    Minimum Additional Investment INR 1000Minimum SIP InvestmentINR 1000Entry LoadNil Exit Load1% for 365 DaysReturn Since Inception15.49 % (Growth) (Date of Inception: Oct 28, 2004).NAVINR  124.18 (April 20, 2021) (Direct-Growth)AUMINR 2338.33 Cr (As on March 31, 2021) How can you invest in ICICI Prudential Mutual Fund Via EduFund? Investing in ICICI Prudential Mutual Fund via Edufund is a simple, four-step process.  Step 1: Download the EduFund App from Google Play Store or Apple App Store and create an online account. Step 2:  Select a Scheme - Browse a wide range of ICICI Prudential Mutual Fund schemes and choose the right scheme suiting your financial goals. You may invest in a Systematic Investment Plan (SIP) or a lump sum. The inbuilt recommendation engine suggests the best scheme for your financial objectives. Step 3: View and Track Your Transaction(s) - The amount you have invested will reflect in your EduFund account within four working days. You can track the ICICI Prudential Mutual Fund NAV, account balance, statement, and other information in the app. Alternatively, you can purchase, redeem, or switch ICICI Prudential Mutual Fund units. Step 4: Speak With a Mutual Fund Counsellor - You can connect with a mutual fund consultant to share your goals and get personalized advice.  EduFund uses top-class authentication and encryption technologies to ensure bank-like secured transactions and safeguard your investments.   9 best-performing fund managers at ICICI Prudential Mutual Fund Fund managers play a significant role in driving value and generating growth. The following are some of the best-performing fund managers in ICICI Prudential Asset Management Company whose funds have consistently churned out the best returns.  1. Mr. Sankaran Naren S Naren joined ICICI Prudential AMC in October 2004. As ED & CIO, Naren oversees the entire investment function across the mutual fund and International advisor business. He is instrumental in the overall investment strategy development and execution. He has a rich experience of around 31 years in almost all spectrum of the financial services industry ranging from investment banking, fund management, equity research, and stockbroking operations. His qualifications include a B Tech degree from IIT Chennai and MBA (Finance) from IIM Kolkata. 2. Mr. Rahul Goswami Rahul has re-joined ICICI Prudential AMC now as CIO of Fixed Income. He has been earlier associated with the AMC for the period July 2004 to October 2009 as Co-Head-Fixed Income. In his earlier stint, he was responsible for managing 8 debt funds with prime responsibility on Govt. Bonds and Corporate Bonds trading involved monitoring factors like key economic developments, market liquidity, and Forex movement. He has an overall experience of over 24 years. In his previous role with Standard Chartered bank, he was a Senior Rates Trader & Head of the Primary Dealership Desk. Rahul currently manages 8 funds at ICICI Prudential, i.e. ICICI Prudential Liquid Plan, ICICI Prudential Flexible Income Plan, ICICI Prudential Floating Rate Fund, ICICI Prudential Banking & PSU Debt Fund, ICICI Prudential Medium Term Plan, ICICI Prudential Gilt Fund(All Options). ICICI Prudential Multiple Yield Fund and ICICI Prudential Capital Protection Oriented Fund. Rahul holds a bachelor's degree in Science and an MBA from Bhopal University. Besides Standard Chartered Bank, he has worked with various other organizations like Franklin Templeton, UTI Bank, SMIFS Securities, Khandwala Finance Ltd, and RR Financial Consultants. With over 20 years of experience, he handles an AUM of INR 1,64,265 Cr and 73 schemes (Feb 28, 2021). 3. Mr. Rohan Maru Rohan joined ICICI Prudential AMC in November 2012. As a fund manager, he handles ICICI Prudential Corporate Bond Fund and ICICI Prudential Liquid ETF, along with co-managing ICICI Prudential Liquid Fund, ICICI Prudential Savings Fund, ICICI Prudential Overnight Fund, and ICICI Prudential Global Stable Equity Fund. He also manages the Indian debt portion in ICICI Prudential US Bluechip Equity Fund. Previously, he was a Dealer – Corporate Bonds of the fund house. With an experience of over 10 years, he was associated with Kotak Mutual Funds and Integreon Managed Solutions. He holds a Master of Commerce from Mumbai University and a PGDBA from MET Mumbai. With over 8 years of experience, he manages an AUM of INR 1,09,378 Cr and 34 schemes (Feb 28, 2021). 4. Mr. Rajat Chandak He manages/co-manages several flagship funds, including ICICI Prudential Bluechip Fund, ICICI Prudential Value Fund (Series 4 & 11), ICICI Prudential Bharat Consumption Fund (Series 4), ICICI Prudential Long-Term Wealth Enhancement Fund, ICICI Prudential R.I.G.H.T. Fund, ICICI Prudential Regular Savings Fund, and ICICI Prudential Balanced Advantage Fund. He started his career with ICICI Prudential AMC and has been with the AMC ever since. He carries an overall work experience of more than 10 years. He completed B.Com from Sydenham College of Commerce and Economics in 2005 and an MBA in Finance from the Institute for Financial Management and Research (IFMR) in 2008. With over eight years of experience, he has an AUM of  INR 63,689 Cr under his management and 17 schemes (Feb 28, 2021). 5. Mr. Kayzad Eghlim Mr. Eghlim has over 29 years of experience and is a B.Com (H) and M-Com. Prior to joining ICICI Prudential AMC, he worked with IDFC Investment Advisors Ltd., Prime Securities, and Canara Robeco Mutual Fund. He manages an AUM of INR 13,439 Cr and 20 schemes. 6. Mr. Vaibhav Dusad Mr. Dusad has done B. Tech, M.Tech, and MBA. Prior to joining ICICI Prudential AMC Ltd, he worked with Morgan Stanley, HSBC Global Banking and Markets, CRISIL, Zinnov Management Consulting, and Citibank Singapore. He manages an AUM of INR 27,445 Cr and 7 schemes (Feb 28, 2021). 7. Mr. Mittul Kalawadia As a fund manager, Mittal currently manages multiple funds at ICICI Prudential AMC. Prior to being a fund manager, he was a research analyst for multiple key sectors. He started his career with ICICI Prudential AMC and has garnered an overall work experience of 11 years. His core competency lies in portfolio management and security analysis. By qualification, he is a Chartered Accountant. With over 10 years of experience, he manages an AUM of INR 17,546 Cr and 11 schemes (Feb 28, 2021). 8. Mr. Prakash Gaurav Goel Mr. Goel is a Chartered Accountant & a Bachelor of Commerce Prior to joining ICICI Prudential Mutual fund, he worked with IREVNA Research & Hindustan Unilever. He manages an AUM of INR 6,624 Cr and 9 schemes (Feb 28, 2021). 9. Ms. Priyanka Khandelwal Ms. Khandelwal is a Chartered Accountant and Company Secretary. She has been working with ICICI Prudential Mutual Fund Since October 2014. She manages an AUM of INR 1,074 Cr and 100 schemes (Feb 28, 2021). Why should you invest in ICICI Prudential Mutual Fund?  ICICI Prudential Asset Management Company Ltd. is one of India’s premier fund houses, boasting over 30 lakhs of clientele. The fund house handles considerable Assets under Management (AUM) across diverse asset classes like equities, debt instruments, and sectorial funds, to name a few. Following a totally customer-centric tactic, they flaunt a blend of expertise and resourcefulness, giving investors innovative, consistent, and optimum returns against market risks. This way, it gives customers a way to strike a balance between investments and savings. Their sponsors include ICICI Bank, Prudential Plc, Prudential Corporation Asia, Eastspring Investments, and Jackson National Life Insurance Company, among others. Select Edufund for investing in ICICI Prudential Mutual Fund EduFund makes the process of investing in ICICI Prudential Mutual Fund convenient. EduFund's experienced consultants give you customized solutions for all your financial goals. You can start investing from as low as INR 5,000 and grow your capital comfortably. With EduFund, you get the following benefits: Customized Research-Based Financial Plan - EduFund's scientific fund tracker screens over 1 lakh data points and 400 financial scenarios to recommend you the best mutual funds.  Customer-Friendly Counsellors Help You Create a Financial Plan - EduFund's counselors are trained to handle all kinds of queries from customers. They spend as much time with you as you need and resolve all your issues to help you create a robust financial plan. Invest Less, Earn More - Not only the best Indian mutual funds, but EduFund also offers you the facility to invest in US Dollar ETFs and international mutual funds. Use Free Tools - EduFund offers various free tools for its customers, including College Savings Calculator, SIP calculator, etc.  No Technical Expertise Required - You do not need to be an expert in finance to understand which mutual fund is the best for you. EduFund does it for you. Value-Added Benefits - You may get value-added benefits like no commission, free advisory, and nil-hidden charges. Secure Transactions - EduFund is RIA-registered and uses top-class 128-SSL security to enable safe transactions. Special Support for Children's Education - EduFund has a dedicated team of experts who help you fulfill your children's educational goals.  FAQs What is the best ICICI Prudential Mutual Fund?   Top-rated ICICI Prudential Mutual Fund:   ICICI Prudential Technology Fund (Category- Equity: Thematic/Sectoral)   ICICI Prudential Bluechip Fund (Category- Equity: Large Cap)   ICICI Prudential Focused Equity Fund (Category- Equity: Growth)   ICICI Prudential Long Term Equity Fund (Tax Saving) (Category- Equity: ELSS)   ICICI Prudential Sensex Index Fund (Category- Equity: Growth)   Which is better SIP or Lumpsum? SIPs usually perform better during volatile markets, while lumpsum investments are best suited in ELSS, where they draw higher returns when the market is steady. Which MF is better than FD? Mutual funds usually generate greater returns than FDs since they invest in equities. Though the risk is greater while investing in mutual funds, it can give you inflation-beating returns, which may not be the case with FD returns. Is it good to buy ICICI Prudential mutual fund?   ICICI Prudential Asset Management Company Ltd is a leading asset management company (AMC) in India focused on bridging the gap between savings & investments and creating long-term wealth for investors through a range of simple and relevant investment solutions. The AMC manages significant Assets under Management (AUM) in the mutual fund segment. The company’s growth momentum has been exponential, and it has always focused on increasing accessibility for its investors. The fund house’s growth momentum has been exponential and is driven by an entirely investor-centric approach. Please get in touch with a financial expert before considering investing in the fund.   TALK TO AN EXPERT