Tag Archives: mutual funds

ICICI is a leading Asset Management Company (AMC) in the country focused on bridging the gap between savings and investments and creating long-term for investors through a range of simple and relevant investment solutions. Let us talk about the flagship product – ICICI Prudential Focused Equity Fund ICICI Prudential Focused Equity Fund Investment objective To generate capital appreciation through investments in equity & equity-related instrument securities of up to 30 companies across market capitalization i.e. focus on multi-cap. Investment process The fund follows a growth style of investing which consists of growth stocks of large and mid-cap companies. The Scheme will aim to hold optimum exposure to large and mid-cap stocks depending on the fund manager's view on market valuations. The portfolio construction involves investing in high-conviction quality stocks. The Scheme will remain sector-agnostic and will maintain an overweight stance on select high-conviction themes/sectors that are expected to outperform in the current economic cycle. The scheme would use a combination of bottom-up research for stock selection. follows a bottom-up approach for identifying stocks that have robust business financials, above-average profitability, and sustained competitive advantages. While the large-cap stocks represent established enterprises selected from the Top 100 stocks by market capitalization, the mid- and small-caps represent business entities with higher growth potential. The allocation will be decided on a tactical basis rather than any predetermined ratio. Portfolio composition The portfolio holds the major exposure in large-cap stocks at 82% and sectorally major exposure is to financial services that account for over 31% of the portfolio. The top 5 sectors hold more than 69% of the portfolio. Note: Data as of 30th Nov 2022.Source: Value Research Top 5 holdings NameSectorWeightage %ICICI BankFinancial8.58HDFC BankFinancial5.77Sun PharmaceuticalHealthcare5.25State Bank of IndiaFinancial5.10Axis BankFinancial4.77Note: Data as of 30th Nov 2022.Source: Value Research Performance over 13 years If you had invested 10 lakhs at the inception of the fund, it would be now valued at Rs 43.19 lakhs. Note Performance of the fund since launch; Inception Date – May 28, 2009, till Dec 12, 2022.Source: Moneycontrol The fund has given consistent returns and has outperformed the benchmark over the period of 13 years by generating a CAGR (Compounded Annual Growth Rate) of 13.13%. INVEST NOW Fund Manager Sankaran Naren He has been associated with ICICI Prudential AMC since August 2022. Prior to joining ICICI Prudential AMC, he worked with Refco Sify Securities India Pvt Ltd., HDFC Securities Ltd., and Yoha Securities. Vaibhav Dusad He has been associated with ICICI Prudential AMC since August 2022. Prior to joining ICICI Prudential AMC, he worked with Morgan Stanley, HSBC Global Banking and Markets, CRISIL, Zinnov Management Consulting, and Citi Bank Singapore. Who should invest? Investors looking to Hold a concentrated portfolio of around 30 quality stocks Build core equity portfolio for long-term wealth creation with steady growth Why invest? ICICI is a renowned name in the finance industry with a proven track record Strong stock selection approach with a bottom-up approach Horizon One should look at investing for a minimum of 5 years or more A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility. Conclusion The fund has delivered consistent returns over 13 years with a proven track record and has delivered 13.13% CAGR consistently. Thus, suitable for investors who want a focused portfolio of quality stocks along with market leaders. DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only.

DSP Group is a 150+ years old financial entity, started back in the 1860s with its stock broking business. And gradually they entered the mutual fund industry.  DSP AMC was incorporated in 1996, and it is one of India’s leading AMC in India. DSP AMCs offer a wide range of products to meet the requirements of every investor in the best way by offering mutual funds. DSP AMC has schemes across debt, equity, hybrid, international funds, and ETFs (Exchange Traded Funds). It holds 25 years of Honest Asset Management. For over two decades DSP has helped its investors to make responsible money decisions based on two pillars i.e., honesty and integrity. DSP Equity Opportunities Fund  Investment objective An open-ended growth scheme, seeking to generate long-term capital appreciation, from a portfolio that is substantially constituted of equity securities and equity-related securities of large and mid-cap companies. Investment process The DSP Equity Opportunities Fund follows a growth style of investing which consists of growth stocks of large-, mid, and small-cap companies. The investment philosophy of the fund is to buy quality businesses from every sector to provide diversification.  The portfolio construction involves investing majorly in large & mid-cap companies. The fund core portfolio is based on long-term themes, core equity portfolio. The fund uses top-down sector analysis and bottom-up sub-sector stock analysis. Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 56% and sectorally major exposure is to financial services that account for almost one-third of the portfolio. The top 5 sectors hold nearly 66.66% of the portfolio. Note: Data as of 30th Nov 2022. Source: Value Research  CONSULT FUND MANAGER Top 5 holdings Name Sector Weightage % ICICI Bank Financial 7.37 HDFC Bank Financial 6.56 Infosys Technology 5.13 Axis Bank Financial 3.72 State Bank of India Financial 2.72 Note: Data as of 30th Nov 2022. Source: Value Research https://www.youtube.com/shorts/GTMkN4F0HoM Performance over 22 years  If you had invested 10 lakhs at the inception of the DSP Equity Opportunities Fund, it would be now valued at Rs 3.64 crore.  Note Performance of the fund since launch; Inception Date – May 16, 2000, till Dec 12, 2022. Source: Money control  The fund has given consistent returns and has outperformed the benchmark over the period of 22 years by generating a CAGR (Compounded Annual Growth Rate) of 17.40%.  INVEST NOW Fund manager  Rohit Singhania: Prior to joining DSP Mutual Fund, he worked with HDFC Securities Ltd. and IL&FS Investment Limited.  Kaushal Maroo has recently joined the AMC in Dec 2022.  Who should invest?  Investors looking to  Hold a focused portfolio of large & mid-cap companies  Invest in market leaders of large & mid-cap companies  Why invest?  To beat the impact of rising prices over the long-term  Offers the chance to grow your wealth by owning high growth-potential companies at fair prices  Horizon  One should look at investing for a minimum of 5 -7 years or more  A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility  Conclusion  The DSP Equity Opportunities Fund has a well-diversified portfolio of 68 stocks that have delivered consistent returns over 22 years with a proven track record of a 17.40% CAGR consistently. The fund is suitable for investors who have the patience & mental resilience to remain invested for a decade or more. DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only.

DSP Group is a 150+ years old financial entity, started back in the 1860s with its stock broking business. And gradually they entered the mutual fund industry. DSP AMC was incorporated in 1996, and it is one of India’s leading AMC in India. DSP AMCs offer a wide range of products to meet the requirement of every investor in the best way by offering mutual funds. DSP AMC has schemes across debt, equity, hybrid, international funds, and ETFs (Exchange Traded Funds). It holds 25 years of Honest Asset Management. For over two decades DSP has helped its investors to take responsible money decisions based on two pillars i.e., honesty & Integrity. About DSP Focus Fund Investment objective The portfolio will consist of multi-cap companies by market capitalization. The Scheme will hold equity and equity-related securities including equity derivatives, of up to 30 companies. The Scheme may also invest in debt and money market securities, for defensive considerations and/or for managing liquidity requirements. Investment process The fund follows a growth style of investing which consists of growth stocks of large and mid-cap companies. The investment philosophy of the fund is to buy quality businesses from every sector to provide diversification. The portfolio construction involves investing majorly in large & mid-cap companies. The fund core portfolio is based on long-term themes, core equity portfolio. The fund uses different valuation models to identify the stocks from every sector. Portfolio composition The portfolio holds the major exposure in large-cap stocks at 59% and sectorally major exposure is to financial services that account for almost 23% of the portfolio. The top 5 sectors hold nearly 65% of the portfolio. Note: Data as of 30th Nov 2022.Source: Value Research Top 5 holdings NameSectorWeightage %ICICI BankFinancial10.53InfosysTechnology6.40CiplaHealthcare5.56Bajaj FinanceFinancial5.51Eicher MotorsAutomobile4.87Note: Data as of 30th Nov 2022.Source: Value Research Performance over 22 years If you would have invested 10 lakhs at the inception of the fund, it would be now valued at Rs 34.18 lakhs. Note: Performance of the fund since launch; Inception Date – Jun 10, 2010, till Dec 14, 2022.Source: Moneycontrol The fund has given consistent returns and has outperformed the benchmark over the period of 12 years generating a CAGR (Compounded Annual Growth Rate) of 10.32%. Fund Manager Vinit Sambre Prior to joining DSP Mutual Fund, he has associated with DSP Merill Lynch Ltd.(Nov’05 to Jun’07, IL & FS Investsmart Ltd. (Dec’02 to Oct 05), Unit Trust of India Investment Advisory Services Ltd. (Jun’00 to Dec’02), Kisan Ratilal Choksey Shares and Securities Pvt. Ltd. (Mar’99 to May 00) and Credit Rating Information Service of India Ltd. (Apr’98 to Feb’99). Who should invest? Investors looking to Hold a focused portfolio of multi-cap companies across sectors Have the patience & mental resilience to remain invested for a decade or more Why invest? To beat the impact of rising prices over the long-term Offers the potential to grow your wealth by investing in a relatively concentrated portfolio of quality companies with strong valuations Horizon One should look at investing for a minimum of 5 - 7 years or more A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility Conclusion The fund has invested in almost every sector to provide sectoral diversification to the portfolio and the fund has delivered consistent returns over 12 years with a proven track record with a 10.32% CAGR consistently. The fund is suitable for investors who have the patience & mental resilience to remain invested for a decade or more DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only.

What is concentration risk in Equity funds? Let us explain! Have you heard of the saying “putting all your eggs in one basket”? It means that you are dedicating a large number of your efforts and financial or other resources to one thing and hoping for its great success. Similarly, in your investment portfolio, your eggs are your savings - the money bags and the sectors or themes or instruments are the baskets. When you put all your eggs in a particular sector, and if the market crashes down due to unforeseen market conditions, all your eggs go bad (in short – you lose all your money bags). This is a concentration risk. When you have invested a lot in a sector, most of your expected returns depend solely on that particular sector’s performance. The possibility of your returns getting derailed due to high dependency on a small set of factors - this unique risk is called concentration risk. Why is this risk important? When we invest, we invest for our future, and our long-term goals – retirement, children’s education, wedding expenses, and more. Suppose, you invest in a mutual fund that is supposed to earn you a 15% return. However, if the mutual fund invests only in the infrastructure sector – this fund could be impacted by a multitude of macroeconomic factors such as interest rates, price of fuel, currency appreciation/depreciation, etc. In the time period of 2007-12, the infrastructure index gave an annualized return of -3% when compared to Nifty, which earned its investors a return of 7-8%. This is when diversification becomes important. Your portfolio should consist of sectors that complement one other. For instance, when oil and gas prices are on the rise, the energy sector is outperforming the market. However, the infrastructure sector which uses energy as input, or any sector which utilizes oil and gas as an input in their production would see an increase in costs – a decrease in stock price. Hence, these would move in opposite directions. If you had stocks from sectors that are moving in the opposite direction, you would either benefit from the net upside (Sector 1 increase + Sector 2 decrease), or you would limit your downside. Some sectors such as steel have long business cycles – they tend to have a longer slump (of greater than 10 years) due to macroeconomic conditions such as lower demand or higher supply, etc. If one invests in these sectors, there is a high risk of your portfolio underperforming the market. Consider a fund that invests in oil, steel, and other metals (they are also available as commodity indices). Oil and metals typically see simultaneous ups and downs in market cycles – this would mean higher risk and a higher impact on the portfolio of the fund. Marco-economic correlation Debt funds are impacted by a change in interest rates. When the RBI policy announces an increase in interest rates, the prices of the funds start to plummet if they have invested in long-term bonds (which are impacted the most). Similarly, there could be sectors that are impacted by interest rate movements or GDP movements. When there is a declaration of a decrease in interest rates by RBI’s monetary policy, NBFCs could gain from this move. The banking sector could be affected by this move due to a crunch in the interest margin i.e., profit for the bank – as the interest rates climb up, the profit margin increases and vice versa. However, this could also mean that the banks are able to borrow from the RBI at a cheaper rate. Large companies with stable cash flows will find cheaper debt financing options, and hence their stocks could also be on the rise. Hence, if one had only invested in the Banking and Financial sector (BFSI), one would see a drop in their portfolio. When there is an increase in interest rates and if one had invested in the Auto and Real estate sectors - despite having invested in two sectors, the impact would be negative. Beware of these correlations and invest in sectors that are least similar, so that your eggs cushion your portfolio during economic volatility. FAQs What causes concentration risk? Concentration risk is a result of uneven distribution of exposures (or loan) to its borrowers. How can you prevent concentration risk? You can prevent concentration risk by diversification across sectors, rebalancing your portfolio or by selling your certain investments. What is concentration risk? Concentration risk refers to anticipated loss in investments due to investing in multiple funds with the same or similar investment strategy. The loss cannot easily be remedied and hence, investors are advised to avoid it. What is concentration risk limited to equity funds? No, concentration risk is not limited to equity funds. It is also present in debt funds and it is important to understand the sectors and areas of investment of each fund to avoid this risk. Consult an expert advisor to get the right plan TALK TO AN EXPERT

IDBI Asset Management Limited handles substantial assets worth 3,935 crores and was established on January 25, 2010. It's existing mutual fund scheme offerings consist of 35 debts, 40 equity, and eight hybrid funds. IDBI Mutual Fund is an ancillary of the IDBI Bank and was incorporated under the Companies Act, of 1956. IDBI maintains a total asset worth in the range of Rs. 8949 cr distributed across several debts, equity, and LF (liquid funds) schemes. IDBI Mutual Fund is ancillary to IDBI Bank, a financial service provider that caters to clients looking for short-term and long-term investment opportunities. The IDBI Mutual Fund of IDBI, as envisioned by IDBI MF Trustee Company Ltd., is controlled by IDBI Asset Management Limited, with the fund house being funded by IDBI Bank. It employs more than 250 individuals across 15 branches spread throughout the country. The aim of IDBI Mutual Fund aims to enhance economic inclusion by encouraging investors to make sound investment decisions. It seeks to accomplish this through mutual funds, thus offering it the chance to witness capital markets' success. It contains a large number of funds with excellent CRISIL ratings. As a sponsor, IDBI isn't just one of India's biggest banks but also a significant contributor to its financial and industrial development. It has been a fixture in the financial sphere for more than 40 years. IDBI first started its operations as a development banking institution and a while later became a commercial bank. About IDBI mutual fund The incorporation of the Industrial Development Bank of India (IDBI) into the Government Company Act took place on 1 July 1964. The bank's main objective was to offer economic aid to the nation's weak industrial scene at the time. In its early years, IDBI was an ancillary of the Reserve Bank of India (RBI). However, it was eventually moved to the Government of India in 1976. The Government of India had to relinquish control of the bank after increasing pressure from economic circles. Currently, LIC owns a 51% majority stake in the bank. Thanks to the state's continued support over the years, IDBI has one of the biggest networks of ATM(s) and bank branches across the country. The bank has 1891 branches spread across all the nation's states and an international branch in Dubai. Hailed as a banking institution like no other, IDBI has aided the nation's financial sector's development, particularly in the pre-liberal era. It had a momentous role to play and caused a direct impact on the creation of several federal financial firms, including the Securities and Exchange Board of India (SEBI), National Securities Depository Limited (NSDL), Indian National Stock Exchange (NSEI), and Stock Holding Corporation of India Limited (SHCIL). IDBI Mutual Fund Name of the AMCIDBI Asset Management Company Ltd.Incorporation DateJanuary-25-2010SponsorsIDBI Bank Ltd.TrusteeIDBI MF Trustee Company Ltd.Trustees' NameMr. Rakesh Sharma - Chairman Mr. Jorty M. Chacko - Director Ms. Geeta P. Shetti - Independent Director Mr. A. V. Rammurty - Independent Director Mr. Arvind Kumar Jain - Independent DirectorMD/CEOMr Dilip Kumar MandalCIOMr V. BalasubramanianCompliance OfficerMr. Chandra BhushanInvestor Relations OfficerMr. S.V. DurgaprasadRegistrar and Transfer agentKevin Technologies Private Limited (Formerly known as Karvy Fintech Private Ltd) Unit: IDBI Asset Management Company Ltd. Karvy Selenium Tower B, Plot No 31 & 32 Gachibowli, Financial District, Nanakramguda, Serilingampally, Hyderabad – 500 032 Contact Person: Mr. S. V. Durga PrasadTelephone: 022-6644 2800 Email: contactus@idbimutual.co.inth Toll-free Number1800-419-4324Email Addresscontactus@idbimutual.co.inRegistered AddressIDBI Asset Management Company Ltd. 5th floor, Mafatlal Centre, Nariman Point Mumbai - 400021 10 top-performing IDBI mutual fund schemes IDBI has mutual funds in almost all categories permitted by the Securities and Exchange Board of India or SEBI. Here is a list of the ten best-performing IDBI mutual fund schemes in India. 1. IDBI Liquid fund IDBI Liquid Fund is an open-ended liquid scheme with a NAV of 2200.2867. Its objective is to offer investors an alternative to bank accounts/deposits. It was launched on 09th July 2010 and has delivered average annual returns of 7.32% since its inception. The fund considers CRISIL Liquid TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000 and in multiples of INR 1 thereafter for a minimum period of 6 monthsExit Load0.0070% if redeemed within 1 day since the date of allotment with a 0.0005% depreciation for each following day until day 6; nil for redemption from day 7 onwardsReturn Since Inception7.32%AssetsINR 1,114 Cr (as of 31st March 2021)Expense Ratio0.17% 2. IDBI Nifty Index Fund IDBI Nifty Index Fund is an open-ended scheme replicating/tracking the Nifty Next 50 Index and has a NAV of 26.1412. Its objective is to invest only in every stock that comprises the Nifty Next 50 Index in the same weights as these stocks to recreate the performance of the TRI of the Nifty Next 50 Index. It was launched on 25th June 2010 and has delivered average annual returns of 9.27% since its inception. The fund considers NIFTY 50 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit LoadNilReturn Since Inception9.28%AssetsINR 264 Cr (as of 31st March 2021)Expense Ratio1.03% 3. IDBI Flexi Cap Fund IDBI Flexi Cap Fund is an open-ended scheme equity scheme investing across small-cap, mid-cap, and large-cap stocks and has a NAV of 26.48. Its objective is to offer investors the option for capital appreciation in the long term through investment in a diversified portfolio of equity and equity-related instruments. It was launched on 28th March 2014 and has delivered average annual returns of 14.77% since its inception. The fund considers S&P BSE 500 Index-TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception14.77%AssetsINR 315 Cr (as of 31st March 2021)Expense Ratio1.03% 4. IDBI Equity Savings Fund IDBI Diversified Equity Fund is an open-ended equity scheme investing in arbitrage, equity, and debt and has a NAV of 19.2113. Its objective is regular income generation by investing in the money market and debt instruments through the usage of arbitrage and other derivative strategies. It was launched on 07th March 2011 and has delivered average annual returns of 6.66% since its inception. The fund's benchmark is divided as 40% of the CRISIL Liquid Fund Index + 30% CRISIL Short Term Bond Fund Index + 30% of the Nifty 50 Index- TRI. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception6.66%AssetsINR 11 Cr (as of 31st March 2021)Expense Ratio2.13% 5. IDBI Small Cap Fund IDBI Small Cap Fund is an open-ended fund equity scheme predominantly investing in small-cap stocks and has a NAV of 12.53. Its objective is to offer investors opportunities to invest money for the long-term (3-4 years at least) who are looking for high returns. It was launched on 21st June 2017 and has delivered average annual returns of 6.06% since its inception. The fund considers NIFTY Smallcap 250 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception6.06%AssetsINR 11 Cr (as of 31st March 2021)Expense Ratio2.50% 6. IDBI Ultra Short-Term Fund IDBI Ultra Short Term Fund is an open-ended, ultra-short-term debt scheme and has a NAV of 2171.2407. Its objective is to offer investors regular income for their investments by investing in the money market and debt instruments. It was launched on 03rd September 2010 and has delivered average annual returns of 7.56% since its inception. The fund considers CRISIL Ultra ST Debt TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit LoadNilReturn Since Inception7.56%AssetsINR 335 Cr (as of 31st March 2021)Expense Ratio0.60% 7. IDBI Banking & Financial Services Fund IDBI Banking & Financial Services Fund is an open-ended equity scheme that invests in the financial and banking services sector. It has a NAV of 11.47 and its objective is to offer investors maximum growth opportunities and attain long-term capital appreciation by investing in equity and equity-related instruments of organizations engaged in the banking and financial services sector. It was launched on 04th June 2018 and has delivered average annual returns of 4.89% since its inception. The fund considers NIFTY Financial Services TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception4.89%AssetsINR 335 Cr (as of 31st March 2021)Expense Ratio2.49% 8. IDBI India Top 100 Fund IDBI India Top 100 Fund is an open-ended equity scheme that invests in large-cap stocks and has a NAV of 30.95. Its objective is to offer investors opportunities for capital appreciation in the long term through investment in equity and equity-related instruments. It was launched on 15th May 2012 and has delivered average annual returns of 13.48% since its inception. The fund considers NIFTY 100 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception13.48%AssetsINR 427 Cr (as of 31st March 2021)Expense Ratio2.53% 9. IDBI Focused 30 Equity Fund IDBI Focused 30 Equity Fund is an open-ended equity scheme that invests in a maximum of 30 predominantly large-cap stocks and has a NAV of 12.11. Its objective is to offer capital appreciation in the long term through investment in a concentrated portfolio of large-cap-focused equity and equity-related instruments. It was launched on 17th May 2017 and has delivered average annual returns of 5.75% since its inception. The fund considers NIFTY 100 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception5.75%AssetsINR 136 Cr (as on 31st March 2021)Expense Ratio2.47% 10. IDBI Midcap Fund IDBI Midcap Fund is open-ended equity that invests in predominantly mid-cap stocks and has a NAV of 14. Its objective is to offer investors opportunities for capital appreciation in the long term through investment in equity and equity-related instruments of mid-cap companies. It was launched on 25th January 2017 and has delivered average annual returns of 8.27% since its inception. The fund considers NIFTY Midcap 100 TRI as its benchmark. Key information Minimum InvestmentINR 5000 and in multiples of INR 1 thereafterMinimum Additional InvestmentINR 1000 and in multiples of INR 1 thereafterMinimum SIP InvestmentINR 500/month (12 months) INR 1000/month (6 months) INR 1500/quarter (4 quarters)Minimum WithdrawalINR 1000Exit Load1% for redemption within 365 daysReturn Since Inception8.27%AssetsINR 188 Cr (as of 31st March 2021)Expense Ratio2.59% How can you invest in IDBI Mutual Fund via EduFund? Investing in IDBI mutual funds via Edufund is a fairly straightforward procedure. Step 1 - Download and install the EduFund app from Apple's App Store or Google's Play Store and set up an account. Step 2 -  Choose a Scheme. Peruse the huge spectrum of IDBI mutual fund instruments and select the best scheme to meet your financial objectives. The app's built-in recommendation algorithm determines and proposes the scheme that will best meet your financial objectives. Step 3 - Observe and Follow Your Transaction(s). The amount of money and assets you have put in will be displayed in your EduFund online account within 96 hours. You can also monitor and follow the IDBI mutual fund NAV, existing account balance, and other details through the app. Additionally, you may also buy, reclaim, or swap IDBI mutual fund units. Step 4 - Talk to a wealth advisor. You can reach out to a mutual fund expert to share your financial objectives and goals to gain tailored advice. EduFund uses top-class authentication and encryption technologies to ensure bank-like secured transactions and safeguard your investments. Top 4 best-performing Fund managers at IDBI Mutual Fund IDBI MF has a dedicated squad of fund managers who possess a strong mix of knowledge and experience in their chosen fields to uncover opportunities and coordinate portfolio management to maximize fund returns. 1. Raju Sharma Mr. Sharma is currently successfully handling the fixed income section of the financial institution, such as the IDBI Hybrid Equity Fund (Debt Portion) and IDBI Liquid Fund. He possesses over 25 years of strong industry experience in treasury, financial services, and debt capital markets. Prior to working for IDBI fund house, he had been associated with prestigious banking institutions such as Indiabulls MF, Tata Mutual Fund, and JM Morgan Stanley. 2. Uma Venkatraman With more than 15 years of industry experience in the sphere of financial services, Mrs. Venkatraman specializes in the equity segment. Before becoming selected as the fund manager, she directed IDBI's research function. Prior to joining IDBI Mutual Fund, she was associated with numerous reputable financial institutions such as ASK Raymond James, B&K Securities, ASK Raymond James, Morgan Keegan, and UTI Mutual Fund. 3. Bhupesh Kalyani Mr. Kalyani possesses a wealth of work experience amounting to around 16 years, with a major emphasis on managing and handling fixed-income funds. He is responsible for managing the IDBI Short-Term Bond Fund, IDBI Ultra Short-Term Fund, & IDBI Credit Risk Fund. Prior to his appointment as the fund manager, he was associated with TATA MF, LIC MF, and Star Union Dai-ichi Life Insurance Co. Ltd. 4. Ashish Mishra Mr. Mishra has a rich work experience of 13 years in the industry. He presently manages funds such as IDBI Focused 30 Equity Fund, IDBI Diversified Equity Fund, IDBI Gold Exchange Traded Fund, IDBI Midcap Fund, and IDBI Gold Fund. Prior to entering IDBI MF as the Fund Manager, he was associated with reputable institutions such as Union Bank of India (Treasury) and ING Investment Management India Pvt. Ltd 5. Ms. Ayushi Sethia Ms. Ayushi Sethia is the commissioned Co-Fund Manager for three of IDBI's mutual fund schemes. She presently supervises the IDBI Long Term Value Fund, IDBI Equity Advantage Fund, IDBI Banking, and Financial Services Fund. In total, she is responsible for handling Rs. 923 crore assets. Ms. Sethia is a student at the University of Jadavpur, having completed her Bachelor of Science degree with a specialization in Mathematics. She graduated from ISB with an MBA in Finance and Strategy. IDBI appointed her in May 2018. Prior to joining IDBI Asset Management Ltd., she used to hold the position of a junior research analyst at Quant One Technologies Pvt. Ltd. Why should you invest in IDBI Mutual Fund? IDBI Asset Management Limited maintains Rs. 3935 crores worth of assets. IDBI MF has been identified as one of the top-performing financial products and investment schemes presently accessible on the Indian financial market. Its primary products, such as debt, equity, gold, and hybrid funds, provide yearly returns as high as 13.2% against the invested amount. Its present mutual fund scheme offerings consist of 40 equity, 35 debt, and eight hybrid funds. Irrespective of whatever your investment objective might be, you can acquire an IDBI mutual fund scheme to meet those financial goals. You can also avail the seasoned and accomplished fund managers at the IDBI mutual fund to make a stock market or secondary market investment easier for you. Select EduFund for investing in IDBI Mutual fund EduFund makes it easy and convenient to put money in the IDBI Mutual Fund. EduFund's knowledgeable advisors will provide you with tailored solutions to all your economic objectives. You get the following benefits with EduFund: Tailored research-based financial plan: EduFund's advanced fund tracker algorithm analyses more than 1 lakh data points and 400 financial contexts to identify the best mutual fund scheme for you. Customer-friendly consultants help you create a financial plan: EduFund's consultants are equipped to deal with all types of consumer queries. They give you as long as you need to fix all your problems to create a solid financial plan. Invest less, earn more: Apart from providing services pertinent to the best Indian mutual funds, EduFund also provides you with the facility to put money in US Dollar ETF(s) and international mutual funds. Utilize free tools: EduFund enables providing several free tools for its clients, such as the SIP calculator, college savings calculator, and more. Zero technical expertise required: Investing in a mutual fund becomes easy for you with EduFund. You don't need to possess financial know-how to identify the best mutual fund because EduFund does it for you. Value-added benefits: You stand to gain numerous value-added perks, such as free consultations, zero commission, and no hidden charges. Secure transactions: EduFund is RIA-registered and uses top-class 128-SSL security to enable safe transactions. FAQs What is the best IDBI mutual fund? Top-rated IDBI mutual funds: IDBI Liquid fund IDBI Nifty Index Fund IDBI Flexi Cap Fund IDBI Equity Savings Fund IDBI Small Cap Fund Are IDBI mutual funds good?   IDBI Mutual Fund is ancillary to IDBI Bank, a financial service provider that caters to clients looking for short-term and long-term investment opportunities. It has been a fixture in the financial sphere for more than 40 years. IDBI first started its operations as a development banking institution, and a while later became a commercial bank. Its primary products, such as debt, equity, gold, and hybrid funds, provide yearly returns as high as 13.2% against the invested amount. Its present mutual fund scheme offerings consist of 40 equity, 35 debt, and eight hybrid funds. Please talk to a financial expert before considering investing in this fund.   Can I withdraw the mutual fund anytime?   You can withdraw your mutual fund investment anytime unless it’s Equity Linked Saving Scheme (ELSS) which has a lock-in period of 3 years. But investors should keep in mind if there is any exit load applicable on investments which is the charge deducted by AMCs to discourage investors from withdrawing the money prematurely.     Can I sell mutual funds anytime?   You can sell your mutual fund holdings anytime, but early redemption charges may apply based on the mutual fund you own. A few mutual fund companies have an exit load to restrict investors from selling their holdings before the minimum holding period.    

Managed funds have proved advantageous to investors because it helps to achieve the desired investment goals in a hassle-free manner. It is impossible for individuals to have an in-depth knowledge of the market, and as a result, the chance of making mistakes and suffering loss is high.  Managed funds under a reputable company will, in most cases, lead to potential growth and result in high yields. It is the fund manager who is ultimately responsible for spreading the total money collected across different sectors and investments. What are Managed Funds? Managed funds are referred to as investment vehicles or a portfolio of investments managed by a fund manager on behalf of the investors who have pooled their money and contributed towards the funds. The fund manager makes the decision to invest in different sectors or asset classes based on the fund’s objectives and due diligence, makes strategies, considers the risk profile, tracks the investments, and makes viable decisions to garner maximum benefits.   Investors can buy managed funds directly from a management company, for example, Edufund, which gives potential investors a chance to choose the best possible fund that will meet their personal needs or via share markets.  Edufund has capable and experienced financial experts, who with the help of the available resources, make efficient investment decisions. Advantages of managed funds 1. Professional management Managed funds are handled by qualified professionals who are experts in this field. Their knowledge and understanding prove a boon for investors who want to invest but do not want to do the work involved in the process. The fund managers have extensive contacts and tools that give them access to important information that is used in making timely and informed decisions. Professional management by fund managers is a blessing in disguise as it gives the investors privy to sectors in which they have no experience.  Edufund helps investors choose the best possible managed fund that will suit their requirements. The consultants are just a call away to address investor concerns and guide them to the best-managed funds.  2. Spread investments  Managed funds help to spread the investors’ money across a wide range of sectors or asset classes. The individual investor does not have the necessary tools for due diligence across the whole market. The fund manager has an expert team at his disposal to make viable decisions that will prove fruitful in the long run. 3. Beginners guide New investors do not have the understanding to get started with a bang. The advantage of Managed funds is that they can act as a beginner’s guide and help new investors test the waters and start investing at minimum risk 4. Access to markets and strategies The advantage of Managed funds is that they offer investors access to markets and well-crafted strategies that would not have been available for private or new investors in normal circumstances. 5. Meet the personal requirements of individual investors As there is a wide range of managed funds, it is possible to meet the personal requirements of individual investors easily. Managed funds provide solutions to nearly every individual investor, whether they are looking for low-risk/high-risk investments or stable/high-growth opportunities.  6. Income Opportunities The benefit of managed funds is that they provide income opportunities to the investors who take advantage of the manager’s knowledge to increase their gains. 7. Does not require expert investors Managed funds do not need investors to have an in-depth knowledge of the market. Instead, it is the experience and expertise of the manager that matters in handling investments, as they are the ones to make decisions on behalf of the investors. 8. Viable decisions  The advantage of investing in managed funds is that the fund manager does not make random decisions. Instead, they look at the fund’s objectives and choose investments based on the set rules. The fund manager is paid for their efforts in choosing and administering the managed funds effectively. 9. Managing risks All the investment opportunities carry risk because there are very few investments in the world that will offer good returns without any risk factor. The advantage of managed funds is that the fund manager is ready with their strategies to handle the risk factor. With the help of available tools, they divide the asset class in such a manner that the risk is divided, and at the end of the day, the managed fund can balance out any negative impacts and ultimately offer higher returns. TALK TO AN EXPERT

ICICI is a leading Asset Management Company (AMC) in the country focused on bridging the gap between savings and investments and creating long-term for investors through a range of simple and relevant investment solutions.   Let us talk about the flagship product – ICICI Prudential Large and Mid Fund. About ICICI Prudential Large & Mid Fund  Investment objective To generate capital appreciation through investments in equity & equity-related instrument of large-cap & mid-cap companies.  Investment process   The ICICI Prudential Large & Mid Fund follows a blended style of investing which consists of growth and value stocks of large and mid-cap companies. The Scheme will aim to hold optimum exposure to large and mid-cap stocks depending on the fund manager's view on market valuations.   The portfolio construction involves investing in high-conviction quality stocks. The Scheme will remain sector agnostic and would use a combination of top-down and bottom-up research for stock selection. A top-down approach will be based on macroeconomic conditions, and underlying trends while a bottom-up approach shall be followed for selecting stocks with growth and value prospects, low leverage levels, good corporate governance, robust financials, and good cash flow management.  Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 56% and sectorally major exposure is to financial services that account for almost 29% of the portfolio. The top 5 sectors hold nearly 67% of the portfolio. Note: Data as of 31st Nov 2022. Source: Value Research Top 5 holdings Name Sector Weightage % HDFC Bank Financial 8.06 Bharti Airtel Communication 5.63 ICICI Bank Financial 5.09 Infosys Technology 3.36 NTPC Energy 3.34 Note: Data as of 31st Nov 2022. Source: Value Research  Performance over 28 years  If you would have invested 10 lakhs at the inception of the fund, it would be now valued at Rs 5.87 crore. Note: Performance of the fund since launch; Inception Date – Jul 09, 1998, till Dec 09, 2022. Source: Moneycontrol The ICICI Prudential Large & Mid Fund has given consistent returns and has outperformed the benchmark over the period of 24 years by generating a CAGR (Compounded Annual Growth Rate) of 18.22%. Fund manager  Ihab Dalwai is the Fund Manager for ICICI Prudential Large & Mid Fund and has been associated with ICICI Prudential AMC since April 2011.  Who should invest?  Investors looking to  Hold a portfolio of majorly large-cap and mid-cap companies  Build core equity portfolio for long-term wealth creation with steady growth  Why invest?  ICICI is a renowned name in the finance industry with a proven track record  Strong stock selection approach with the top-down and bottom-up approach  Horizon  One should look at investing for a minimum of 5 years or more  A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility  Conclusion  The ICICI Prudential Large & Mid Fund has delivered consistent returns over 24 years with a proven track record and has delivered 18.22% CAGR consistently. Thus, suitable for investors who want a focused portfolio of large-cap & mid-cap companies.

UTI is one of the pioneers of the Indian Mutual Fund Industry. With over Rs 2.4 Lakh crore, the AMC is one of the most trusted names in the mutual fund space. The AMC offers products across asset classes.   Let us talk about the flagship product – UTI Healthcare Fund. What is UTI Healthcare Fund? Investment objective The UTI Healthcare Fund seeks to generate long-term capital appreciation for investors by investing in equity and related securities of multi-cap companies which are involved in Health care activities.  Investment process   The UTI Healthcare Fund uses the tactical approach which takes a high risk and has the potential to deliver high returns. Source: utimf.com  Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 44% and sectorally major exposure is to healthcare which accounts for roughly 98% of the portfolio. Note: Data as of 30th Nov 2022. Source: Value Research  Top 5 holdings Name Sector Weightage % Sun Pharmaceutical Healthcare 13.02 Cipla Healthcare 9.34 Dr. Reddy’s Laboratories Healthcare 7.27 Apollo Hospitals Enterprise Healthcare 5.83 Aurobindo Pharma Healthcare 4.33 Note: Data as of 30th Nov 2022. Source: Value Research  Performance since launch  If you would have invested 10 lakhs on 30 July 2005, it would be now valued at Rs 83.42 lakhs. Note: Performance of the fund, Date – July 30, 2005, to December 7, 2022. Source: moneycontrol  The UTI Healthcare Fund has given consistent returns with an annualized return of 12.99%.  https://www.youtube.com/shorts/FcWVk38QxXY Fund manager  The fund is ably managed by Kamal Gada and V Srivatsa. Kamal, prior to joining UTI Mutual Fund, worked with BPCL as Senior Accounts Officer and has been managing the fund since May 2022. Srivatsa, prior to joining UTI Mutual Fund, worked with Ford, Rhodes Parks & Co., and has been managing the fund since Mar 2007.   Who should invest?  Investors looking to  Own market leaders in the Healthcare sector  Hold a concentrated portfolio  Why invest?  It has a highly concentrated portfolio that invests in the defensive sector of the economy.  Fundamentally strong healthcare companies of all market-cap.  Horizon  One should look at investing for a minimum of 5 years or more  A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility  Conclusion  The UTI Healthcare Fund has delivered good returns over the period. One should have a longer horizon before investing in the fund as it is a sectoral fund.  DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only. 

UTI is one of the pioneers of the Indian Mutual Fund Industry. With over Rs 2.4 Lakh crore, the AMC is one of the most trusted names in the mutual fund space. The AMC offers products across asset classes.   Let us talk about the flagship product – UTI Banking & Financial Services Fund  UTI Banking & Financial Services Fund  Investment objective The UTI Banking & Financial Services Fund seeks to generate long-term capital appreciation for investors by investing in equity and related securities of multi-cap companies that are involved in Banking and Financial Services activities.  Investment process   The UTI Banking & Financial Services Fund uses the tactical approach which takes a high risk and has the potential to deliver high returns.  Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 84% and sectorally major exposure is to banking and financial services that account for roughly 90% of the portfolio. Note: Data as of 30th Nov 2022. Source: Value Research  Top 5 holdings Name Sector Weightage % ICICI Bank Financial Services 18.51 HDFC Bank Financial Services 18.32 Axis Bank Financial Services 9.80 State Bank of India Financial Services 9.55 HDFC Financial Services 6.16 Note: Data as of 30th Nov 2022. Source: Value Research  Performance since launch  If you had invested 10 lakhs on 1 Aug 2005, it would be now valued at Rs 83.88 lakhs.  Note: Performance of the fund, Date – August 01, 2005, to December 7, 2005. Source: moneycontrol  The UTI Banking & Financial Services Fund has given consistent returns with an annualized return of 13.03%.  Fund manager  The fund is ably managed by Amit Kumar Premchandani and Preethi RS. Amit has over 11 years of experience and has been managing the fund since June 2014. Preethi joined in May 2022 and is a new entrant in this fund management.  Who should invest?  Investors looking to  Own market leaders in Banking & Financial Services sector  Hold a concentrated portfolio  Why Invest?  It has a highly concentrated portfolio that invests in the ever-green sector of the economy.  Fundamentally strong financial services companies of all market-cap.  Horizon  One should look at investing for a minimum of 5 years or more  A systematic investment Plan (SIP) is an ideal way to take exposure as it helps tackle market volatility. Conclusion  The fund has delivered good returns over the period. One should have a longer horizon before investing in the fund as it is a sectoral fund.  DisclaimerThis is not recommendation advice. All information in this blog is for educational purposes only. 

UTI is one of the pioneers of the Indian Mutual Fund Industry. With over Rs 2.4 Lakh crore, the AMC is one of the most trusted names in the mutual fund space. The AMF offers products across asset classes.   Let us talk about the flagship product – UTI Multi Asset Fund. What is UTI Multi Asset Fund? Investment objective The objective of the Scheme is to achieve long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity-related instruments. The fund also invests in debt and money market instruments with a view to generating regular income. The fund also invests in Gold ETFs. The portfolio allocation is managed dynamically. However, there is no assurance or guarantee that the investment objective of the Scheme would be achieved.  Investment process   The UTI Multi Asset Fund follows a top-down approach for large caps and bottoms up for mid & small caps. Stock selection is fundamentally driven. For debt selection, this fund focuses on credit & liquidity across the securities spectrum.   Portfolio composition  The portfolio holds the major exposure in large-cap stocks at 76% and sectoral major exposure is to financial services which account for roughly one-third of the portfolio. The top 5 sectors hold nearly 75% of the portfolio. Note: Data as of 30th Nov 2022. Source: UTI MF  Top 5 holdings Name Sector Weightage % Infosys Ltd. Information Technology 7.76 Reliance Industries Ltd. Conglomerate 6.93 ICICI Bank Ltd. Financial Services 6.68 HDFC Bank Ltd. Financial Services 5.88 Bharti Airtel Ltd. Telecommunications 5.10 Note: Data as of 30th Nov 2022. Source: UTI MF Performance over 13 years  If you would have invested 10,000 at the time of inception of the UTI Multi Asset Fund, it would be now valued at Rs. 45,117 whereas the benchmark (Nifty 500 TRI) would have fetched you Rs 1.89 Lakhs. Note: Performance of the fund since launch; Inception Date – Nov 19, 2008. Source: utimf.com  The fund has given consistent returns and has outperformed the benchmark over the period of 13 years by generating a CAGR (Compounded Annual Growth Rate) of 11.40%. Fund manager  The fund is ably managed by   Sharwan Kumar Goyal is Fund Manager and Head - Passive, Arbitrage, and Quant strategies at UTI AMC. He is a CFA Charter holder from CFA Institute, USA, and also holds a post-graduate degree in Management (MMS) from Welingkar Institute of Management, Mumbai. He has over 16 years of experience in Risk Management, Equity Research, Portfolio Analysis, and Fund Management at UTI AMC.  Sunil Patil is Executive Vice President & Fund Manager – Debt. He joined UTI AMC in October 1989. He has overall 28 years of experience in Primary Market Investment/ Dealing and Fund Management.  Who should invest?  Investors looking for  A multi-asset allocation route for portfolio diversification Investment Horizon  A long-term wealth creation vehicle.  Why invest?  Single route access to a diversified portfolio spreading across equity, debt & gold.  Potential to limit the portfolio downside risk during major market corrections.   Horizon  One should look at investing for a minimum of 3 years or more.  Investment through a Systematic Investment Plan (SIP) may help in tackling the volatility of the broader equity market.  Conclusion  The UTI Multi Asset Fund is the oldest fund with a proven track record of 13 years and has delivered 11.40% CAGR consistently. This fund is suitable for those who can stay put longer for wealth their wealth creation and looking for allocation to multi assets. 

What is a mutual fund? Mutual funds are investment vehicles that pool money from multiple investors and invest them into equity, debt, other related instruments, and asset classes after thorough research and analysis. Each mutual fund portfolio is managed by a fund manager who has a great deal of experience in the industry. Their decisions are substantiated and are taken after following the thorough research done by the AMC's research analysts. As individual investors, we do not have enough time to perform such research to make a well-informed choice on “Where to invest to gain maximum returns?” or “Where to invest in the long-term?” We may also not have enough capital to make a diversified portfolio to sustain the blows of market fluctuations. Mutual funds provide a one-stop solution for both issues. Why should one invest in mutual funds? a) Money managed by experts The fund manager and his army of research analysts are experts in the field of investing. They make informed choices with respect to every penny and always aim to provide the promised objective to their pool of investors. b) Liquidity Redemption requests are handled with great ease in fund houses. The investor can also buy/sell his units in the secondary market (in an open-ended fund) for redemption (withdrawal) of the units. c) Diversification Despite having low ticket sizes for investment, an investor can receive returns that mimic or beat the market performance. He/she can own a portfolio that is diversified across market capitalization or across sectors or different companies to sustain the blows of volatility. d) Lower cost The funds charge a small % of the NAV or your gains from the fund as a management fee which is also known as the expense ratio. These are also regulated by SEBI and have an upper limit to ensure that the funds do not overcharge the investors. e) Fund switch options One can invest in a debt fund and have the plan to have a systematic transfer into equity or vice versa to match the risk appetite, financial goals, and other factors. f) Tax saving with equity linked savings scheme (ELSS) Mutual funds also allow you to save some part of your income and claim it for tax deduction under 80C. Rupee Cost Averaging: Investing in Mutual funds through SIPs averages the cost of purchase/unit. Regulation: Funds are highly regulated and are designed to ensure retail investor protection. Ways you can invest in mutual funds If you are a new investor, you will need to complete your Know Your Customer (KYC) compliances through distributors, online platforms, or mutual fund houses (KRA – KYC Registration Agencies) – SEBI registered intermediaries. This is a one-time mandated process by SEBI to prevent fraudulent transactions. 1. Through an agent An investor may contact an agent who would direct the investor to invest in different mutual funds based on risk appetite, investment horizon, goals, and other factors. There is no commission that is to be paid to the agent. The fee is paid by the fund house and is deducted from the expense ratio paid by the investor to the AMC. Login credentials are given by each fund house which enables the investor to receive real-time data on fund performance. 2. Asset Management Company (AMC) One can directly invest in the fund house through this route. However, the investor needs to perform some amount of research before choosing the fund and the fund house. He/she can walk into one of the fund houses for offline registration, post which, all the transactions can be performed online through their website. If an investor wants to invest in 5 different funds, each from a different fund house, he/she will have to visit 5 different offices. 3. Demat account The investor can directly invest in various funds of different AMCs, corporate bonds, government securities, ETFs, etc through one account. These can be managed from one single location – your Demat Account. However, one needs to pay an additional brokerage charge annually for maintaining the account in addition to the expense ratio (which is to be paid to the AMC). 4. Fintech investment platform These platforms are third-party mutual fund aggregators which aid the investor in investing the corpus after a detailed analysis of their risk profile, goals, investment horizons, and more and suggest the best funds to suit their requirements. They also offer the convenience of managing the investor’s portfolio through their user-friendly sites. Some of the popular firms are Groww, EduFund, Scripbox, FundsIndia, etc. 5. Stock exchanges One can invest through NSE or BSE, hence eliminating all the intermediaries/brokers. However, the investor needs to perform a thorough analysis before investing in any fund and ensure that the objectives of the fund match his/her financial goals, risk appetite, and other requirements. To go through this route, one needs to complete an online registration with NSE or BSE (a one-time process). 6. Registrar and Transfer Agents (RTAs) One needs to complete the application form and submit a bank draft or cheque at the branch office of the RTA post where one can visit any of the RTAs to start investing. Some of the popular RTAs are CAMS and Karvy. This route enables the investor to choose across multiple fund houses (instead of a single fund house – in the AMC route). 7. Mutual fund utilities It is a shared service platform that hosts all the fund houses (owned by several AMCs in the country) and is used for fund transactions. Investors can use this facility online or offline. 8. Investor service centers These are physical offices across the country belonging to RTAs or fund houses. They assist the investor with respect to all the steps in the investment journey – investment to redemption. FAQs What is a Mutual Fund? Mutual funds are investment vehicles that pool money from multiple investors and invest them into equity, debt, other related instruments, and asset classes after thorough research and analysis. Why Should One Invest In Mutual Funds? Mutual funds is the best way to enter the investment market. It helps you invest in multiple companies and the investment strategy is managed by experts. What are the ways to invest in mutual funds? There are many ways to invest in mutual funds: You can invest through an agent, directly with the AMC, through a Demat account, or through a third-party financial investment platform depending upon your goals and ambitions. Conclusion As an investor, you can use any of the above ways to invest in the mutual fund of your choice and enjoy the wealth generation that comes with compounding. You can start your investment journey by downloading the EduFund app and signing up. You can get started immediately and pay zero commissions.

Axis Asset Management Company Ltd., the formal name of Axis Mutual Fund, is the mutual fund investment wing of Axis Bank, the third-largest private bank in India. A 74.9% share of the AMC is held by Axis Bank, while the rest 24% is held by Schroder Singapore Holdings Private Limited. Axis Mutual Fund launched its first scheme in October 2009.  Since then, the Axis Mutual fund has grown strongly. And the fund house attributes its success to its three founding principles - long-term wealth creation, outside-in (customer) view and long-term relationship. Axis Mutual Fund’s vision is to responsibly manage money and risks to help people feel financially secure and confident of a brighter and wealthy future. They place a strong emphasis on risk management and planning. They encourage their investors and partners to take a holistic view that extends beyond simple investing surpluses to investing with an underlying dream, aspiration or goal. The fund house emphasises outside-in view and takes every single decision with the investor at heart. They believe in communicating in the investor’s language and creating wealth in the long term. The fund house has been playing a serious and credible role in investors' money baskets. The fund house encourages investors to build a long-term perspective of the mutual fund category. While leveraging the equity of the Axis brand, they aim at building relationships rather than being transactional. With a well-rounded product suite that consists of more than 40 schemes, they have over 60 lakh active investor accounts and are present in over 100 cities. The fund house has been around for nearly 11 years. The company is registered with SEBI, AMFI and other regulatory bodies. Axis Mutual Fund is the seventh-largest mutual fund house by asset size in India. The assets under management of the schemes of Axis Mutual Fund as of March 31, 2020, was INR 116,453.92 Cr and the average assets under management for the month ended March 31, 2020, were INR 1,20,468.82 Cr. The total number of investors’ folio count under the schemes of Axis Mutual Fund as of March 31, 2020, was 60,10,731. As of March 31, 2020, Axis Asset Management Company Ltd. managed 49 schemes of Axis Mutual Fund, which includes an open-ended equity-linked savings scheme with 3-year lock-in (ELSS); open-ended equity schemes; an open-ended index fund; an open-ended Hybrid scheme; open-ended liquid scheme;  open-ended overnight scheme, open-ended gilt scheme; open-ended debt schemes;  open-ended Exchange Traded Funds;   open-ended funds of fund scheme;  solution-oriented schemes;   close-ended equity scheme, and close-ended debt schemes. With an Average AUM* of over INR 1,76,008 Cr, Axis Mutual Fund has over 70 lakh active investor accounts, a presence in over 100 cities and 49 schemes including FOF. (March 31, 2020).  Important information about Axis Mutual Fund Name of the AMCAxis Asset Management Company LtdIncorporation Date13 January 2009SponsorsAxis Bank LimitedTrusteeAxis Mutual Fund Trustee LimitedTrustees' NameMr Bapi Munshi, Associate Director Mr Murray Coble, Associate Director Mr Radhakrishnan Nair, Independent Director Mrs Vijayalakshmi Rajaram Iyer,  Independent Director Mr G. Gopalakrishna, Independent Director Mr Uday M Chitale, Independent DirectorMD/CEOMr Chandresh Kumar NigamCOOGopal MenonCompliance OfficerMr Darshan KapadiaChief Business OfficerMr  Raghav N. IyengarRegistrar and Transfer agentKFin Technologies Private Limited, Selenium Building, Tower-B, Plot No 31 & 32 Financial District, Nanakramguda, Serilingampally,  Hyderabad, Rangareddi, Telangana, India - 500 032 Toll-Free No: 1800 425 4034/35 E-mail: AXISMF.customercare@kfintech.comToll-free Number 8108622211 / 1800221322Email Addresscustomerservice@axismf.comRegistered AddressAxis House, 1st Floor, C-2, Wadia International Centre, Pandurang Budhkar Marg, Worli, Mumbai - 400 025 www.axismf.com 10 top-performing Axis Mutual Fund Schemes 1. Axis Bluechip Fund (Category - Equity: Large Cap) This is an open-ended equity scheme predominantly investing in a large-cap stock. This scheme is suitable to achieve long-term capital appreciation by investing in a diversified portfolio predominantly consisting of equity and equity-related securities of Large Cap companies including derivatives. This scheme is suitable for those who are looking for long-term goals such as children's education & their future, retirement or any other long-term growth that needs a wealth creation plan. Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Minimum WithdrawalINR 500Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10 % of investments: Nil; For remaining investments: 1%; If redeemed/switched - out after 12 months from the date of allotment: NIL (w.e.f. 25th September 2017)Return Since Inception: inception date January 5, 201012.78 % (Regular -Growth) 16.42% (Direct-Growth)NAVINR 37.73, (Regular-Growth) (April 20, 2021) INR 41.60, (Direct-Growth) (April 20, 2021)AUMINR 23,496.02 Cr (As on Feb 28, 2021) 2. Axis Midcap Fund (Category - Equity: Mid Cap) This is an open-ended equity scheme predominantly investing in Mid Cap stocks. This mid-cap mutual fund invests predominantly in mid-cap companies. Midcap companies have the potential to deliver superior returns due to the potential for faster earnings growth. But such companies are emerging companies and hence it is important to be vigilant about their business and growth prospects and hence carry risk. Investing in this fund allows you to complement your portfolio focusing on large-cap companies. This is suitable for those looking for long-term goals such as children's education & their future, retirement or any other long-term growth that needs a wealth creation plan. Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10 % of investments: Nil; For remaining investments: 1%; If redeemed/switched - out after 12 months from the date of allotment: NIL (w.e.f. 25th September 2017)Return Since Inception (18 Feb 2011)18.19 % (Regular-Growth)19.62 % (Direct-Growth)NAVINR 37.73 (April 20, 2021)(Regular-Growth)INR 59.59(April 20, 2021)(Direct-Growth)AUMINR 9,757.42 Cr (As on Feb 28, 2021) 3. Axis Focused 25 Fund (Category - Equity: Focused) This is an open-ended equity scheme investing in a maximum of 25 stocks investing in large-cap, mid-cap and small-cap companies. The scheme invests in a concentrated portfolio of high-conviction ideas (up to 25). The focus is on companies that have the capability to sail through their business cycles without getting affected by short-term market volatility. This fund offers the benefit of higher exposure to the best ideas, and the portfolio is well-diversified across sectors to manage risk. This is suitable for investors who prefer to go for higher returns compared to other Equity funds. In this fund, the investor should be aware of the possibility of moderate to high losses in their investments even though the overall market is performing better. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10 % of investments: Nil; For remaining investments: 1%; If redeemed/switched - out after 12 months from the date of allotment: NIL Return Since Inception (01 Jan 2013)16.45 % (Regular-Growth)16.78 % (Direct-Growth)NAVINR 36.77 (April 20, 2021) (Regular-Growth)INR 40.65 (April 20, 2021) (Direct-Growth)AUMINR 14,698.83Cr (As on Feb 28, 2021) 4. Axis Smallcap Fund (Category - Equity: Smallcap) This is an open-ended equity scheme predominantly investing in small-cap stocks. The fund uses a bottom-up approach to investing in small caps aimed at identifying long-term businesses. This fund is ideal for small-cap investors who can patiently invest and those willing to absorb short-term volatility. Suitable for Investors who look for an investment horizon of 5 years or more and looking for very high returns.  Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment, - For 10 % of investments: Nil: For remaining investments: 1%. If redeemed/switched - out after 12 months from the date of allotment: NILReturn Since Inception (01 Jan 2013)16.45 % (Regular-Growth)16.78 % (Direct-Growth)NAVINR 43.78 (April 20, 2021) (Regular-Growth)INR 47.96 (April 20, 2021) (Direct-Growth)AUMINR 4,165.40Cr (As on Feb 28, 2021) 5. Axis Long-Term Equity Fund (Category - Equity: ELSS) This is an open-ended equity-linked saving scheme with a statutory lock-in of 3 years and tax benefit. The fund has a 3-year lock-in which is one of the lowest amongst other tax-saving instruments.  The money is invested in equities and does not get perturbed by market ups and downs. Being an ELSS scheme, the scheme comes with dual advantages of building wealth and saving tax. This is suitable for investors who are looking to invest money for at least 3 years and want income tax savings besides expecting higher returns.  Key Information Minimum InvestmentINR 5,00      Minimum Additional Investment INR 5,00Minimum SIP InvestmentINR 5,00Entry LoadNil Exit LoadNilReturn Since Inception17.45% (Regular-Growth) (Date of Inception: 29 Dec 2009)19.95 % (Direct-Growth) (Date of Inception: 01 Jan 2013)NAVINR 59.51 (April 20, 2021) (Regular-Growth)INR 65.02 (April 20, 2021) (Direct-Growth)AUMINR 27,216.23Cr (As on Feb 28, 2021) 6. Axis Triple Advantage Fund (Category - Hybrid: Multi-Asset Allocation) This is an open-ended scheme investing in equity, debt and gold. It is a 3-in-1 investment option or an asset allocation fund that helps you diversify your money across three asset categories - equity, debt and gold. It facilitates investing in gold, which is one of the most popular options amongst Indian investors. A single application is sufficient for investment in three asset classes. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit LoadIf redeemed/switched out within 12 months For 10% of investment: Nil. For remaining investment: 1%. If redeemed/switched out after 12 months from the date of allotment: Nil (w.e.f. 15th June 2015)Return Since Inception9.30 % (Regular-Growth) (Date of Inception: 23 Aug 2010)10.15 % (Direct-Growth) (Date of Inception: 01 Jan 2013)NAVINR 25.44 (April 20, 2021) (Regular-Growth)INR 27.94 (April 20, 2021) (Direct-Growth)AUMINR 861.51Cr (As on Feb 28, 2021) 7. Axis Equity Saver Fund (Category - Hybrid: Equity Savings) This is an open-ended scheme investing in equity, arbitrage and debt. The fund follows a multi-asset strategy so that investors avoid over-investing in one asset class and thereby reducing the overall risk and volatility. This fund is ideal for people who want to have a balanced approach to portfolio management. As money is diversified across different asset classes, it reduces the impact of bad performance from a single asset class through performance from the other 2 asset classes. Key information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 500Entry LoadNil Exit Load  If redeemed/switched out within 12 months from the date of allotment, - For 10% of investments: NIL. For remaining investment: 1%. If redeemed/switched - out after 12 months from the date of allotment: NIL (w.e.f. 20th Aug 2015)Return Since Inception7.72 % (Regular-Growth) (Date of Inception: 14 Aug 2015).9.02% (Direct-Growth) (Date of Inception: (14 Aug 2015)NAVINR 15.02 (April 20, 2021) (Regular-Growth)INR 16.10 (April 20, 2021) (Direct-Growth)AUMINR 711.22Cr (As on Feb 28, 2021) 8. Axis Gold Fund (Category - Commodities: Gold) This is an open-ended fund of fund scheme investing in Axis Gold ETF. In this scheme, investors can invest in Gold ETF without the hassles of storage or concerns about quality. It's a low-cost holding and transparent pricing based on international gold price movements are done. One can invest in any amount subject to minimum investment requirements. One can invest in Gold through systematic investments in as little as Rs.1,000 and no Demat account is required. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 1,000Entry LoadNil Exit Load1% is payable if units are redeemed /switched out within one year from the date of allotmentReturn Since Inception3.90% (Regular-Growth) (Date of Inception: 20 Oct 2011).3.73 % (Direct-Growth) (Date of Inception: (01 Jan 2013)NAVINR 14.60 (April 20, 2021) (Regular-Growth)INR 15.71 (April 20, 2021) (Direct-Growth)AUMINR 212.49Cr (As on Feb 28, 2021) 9. Axis Gilt Fund (Category - Debt: Guilt) This is an open-ended debt scheme investing in government securities across maturity. Axis Gilt Fund is an open-ended GILT (Government securities) fund which invests in a portfolio of government securities. Since securities are backed by sovereign guarantees, there is no default disk. This fund is suitable for an investment horizon of 3 years or more and for those looking for the safety of their investments. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 1000Entry LoadNil Exit LoadNil w.e.f. 9th January 2013Return Since Inception7.56 % (Regular-Growth) (Date of Inception: 23 Jan 2012).7.88 % (Direct-Growth) (Date of Inception: (01 Jan 2013)NAVINR 19.82 (April 20, 2021) (Regular-Growth)INR 20.67 (April 20, 2021) (Direct-Growth)AUMINR 177.79 Cr (As on Feb 28, 2021) 10. Axis regular saver fund (Category - Hybrid: Conservative Hybrid) This is an open-ended hybrid scheme investing predominantly in debt instruments. This is a moderately high-risk fund suitable for an investment horizon of more than 2 years. The investment in this fund adds stability to your portfolio by investing primarily in fixed-income instruments. The fund offers potential for capital growth through limited exposure to equity instruments. Key Information Minimum InvestmentINR 5,000      Minimum Additional Investment INR 1,00Minimum SIP InvestmentINR 1000Entry LoadNil Exit LoadIf redeemed/switched out within 12 months from the date of allotment,- For 10% of investments: NIL - For remaining investment: 1%. If redeemed/switched - out after 12 months from the date of allotment: NILReturn Since Inception7.56 % (Regular-Growth) (Date of Inception: 16 Jul 2010).9.43 % (Direct-Growth) (Date of Inception: (04 Jan 2013)NAVINR 22.33 (April 20, 2021) (Regular-Growth)INR 24.71 (April 20, 2021) (Direct-Growth)AUMINR 223.12 Cr (As on Feb 28, 2021) How can you invest in Axis Mutual Fund via EduFund? Investing in Axis Mutual Fund via Edufund is a simple, four-step process.  Step 1 - Download the EduFund App from Google Play Store or Apple App Store and create an online account. Step 2 -  Select a Scheme - Browse a wide range of Axis Mutual Fund schemes and choose the right scheme suiting your financial goals. You may invest in a Systematic Investment Plan (SIP) or a lump sum. The inbuilt recommendation engine suggests the best scheme for your financial objectives. Step 3 - View and Track Your Transaction(s) - The amount you have invested will reflect in your EduFund account within four working days. You can track the Axis Mutual Fund NAV, account balance, statement, and other information in the app. On the other hand, you can purchase, redeem, or switch Axis Mutual Fund units. Step 4 - Speak With a Mutual Fund Counsellor - You can connect with a mutual fund consultant to share your goals and get personalised advice.  EduFund uses top-class authentication and encryption technologies to ensure bank-like secured transactions and safeguard your investments.   The best-performing Fund Managers at Axis Mutual Fund The fund manager plays an important role in driving value and generating growth of the investors’ money. The following are the 10 best-performing fund managers in Axis AMC whose funds have consistently churned out the best returns.  1. Mr Jinesh Gopani - Head - Equity Jinesh Gopani is the Head of Equity at Axis AMC. He joined Axis AMC in 2009 as an Equity Fund Manager and worked his way to become the Head of Equity in 2016. He currently manages the flagship Axis Long Term Equity Fund amongst other funds. Prior to Axis AMC, Jinesh was associated with Birla Sunlife AMC as a Portfolio Manager, where he was responsible for alternative assets across the growth, value and dividend basket. He was associated with this company from June 2008 to October 2009. He was also associated with Voyager India Capital as a Sr. Research Analyst responsible for the BFSI & Infrastructure sector and held a sectorial portfolio manager role for investments. He was with Voyager India Capital from February 2006 to May 2008. He is an M.M.S. in Finance from Mumbai University. He has a total experience of 19 years in the capital markets, of which eight years are in equity fund management. He manages 2 all schemes (Feb28,2021). 2. Mr Shreyash Devalkar - Senior Fund Manager - Equity Shreyash Devalkar is the Senior Fund Manager at Axis AMC. He joined the AMC in 2016 and took over the responsibility of managing important funds like Bluechip Fund, and Midcap Fund, followed by Multicap Fund in 2017. Prior to this, he was associated with BNP Paribas AMC as a Fund Manager for more than five years. He has also worked as a Research Analyst at IDFC Asset Management Company (July 2008 to Jan 2011) and IDFC Securities (Sept 2005 to July 2008). He is a bachelor's in Chemical Engineering & Master's in Management Studies. He has over 17 years of experience in capital markets. He manages two all schemes (Feb28,2021). 3. Mr Anupam Tiwari - Fund Manager - Equity Anupam Tiwari is an Equity Fund Manager at Axis AMC. He joined Axis AMC in September 2016. Prior to that, he worked with Reliance Life Insurance & Principal PNB Asset Management as a Fund Manager. He started his career as an Equity Analyst with Reliance Capital AMC in 2005. A Chartered Accountant, he has over 17 years of experience in capital markets. He  manages 3 allschemes (Feb28,2021). 4. Mr Ashish Naik- Fund Manager – Equity Ashish Naik is an Equity Fund Manager at Axis AMC. He joined Axis AMC as an Equity Research Analyst in 2009, and later in June 2016, he was elevated to the post of Fund Manager. Prior to this, Ashish was associated with Goldman Sachs India Securities as a Business Analyst. He is an MBA from XLRI, Jamshedpur and B.E. from Mumbai University. He is a certified CFA charter holder (2011 -12) and FRM (2007-08). He has over 13 years of experience, out of which over eight years of experience are as an Equity Analyst. He covers sectors like Autos & Logistics, Cement & Building Materials, Metal, Metal Products & Mining, Agro Inputs & Chemicals, Textiles & Other Commodities at Axis Mutual Fund. He manages 8 all schemes (Feb28,2021). 5. Mr Viresh Joshi - Chief Trader & Fund Manager - Equity Viresh has been associated with Axis Since 2009 and is the head trader for equity funds in addition to being a fund manager. He has been an active participant in round table events at major forums like FIX and TradeTech on Dealing & Trading, representing domestic buy-side investors across equity, equity derivatives and ETFs. Viresh holds an MBA in Finance and has over 20 years of experience in the capital markets in India and overseas. He has worked with companies like BNP Paribas Securities & ICICI Securities in the past. 6. Mr Hitesh Das - Research Analyst - Equity Hitesh has his Bachelor's in Technology, Master's in Technology, and Post Graduate Diploma in Management from IIM Lucknow. He has over 9 years of experience in financial markets. His previous experience includes Barclays and Credit Suisse Securities India. He covers Sectors like Capital Goods, Engineering & Construction, and Information Technology at Axis Mutual Fund. He manages seven schemes (Feb28,2021). 7. Mr R. Sivakumar - Head - Fixed Income Sivakumar is the Head – Of fixed Income at Axis AMC. Siva has over two decades of experience in the Indian asset management industry working across asset classes and functions. He joined Axis in 2009, and he was part of the startup team there. He looked after the products and portfolio management services and was responsible for leading the launch of Axis' signature & award-winning hybrid funds. In September 2010, he was promoted to Head - Fixed Income. He is responsible for the overall investment strategy, performance and risk management across fixed-income investments. Prior to Axis AMC, Siva was associated with Fortis Investments (formerly ABN AMRO AMC), where he held multiple positions chiefly as a Fund Manager - Fixed Income. He also led products, and in 2009, he was appointed Chief Operating Officer, becoming the youngest person in the asset management industry in that role. Siva has also worked with Sundaram AMC as Fund Manager – Fixed Income and with Zurich India AMC as Research Analyst. He is an engineer from IIT Madras and a PGDM from IIM Ahmadabad. Siva manages 12 all schemes (Feb 28, 2021). 8. Mr Devang Shah - Deputy Head - Fixed Income Devang Shah is the Deputy Head - Fixed Income at Axis AMC. His core responsibilities include managing top quartile performance for all funds, along with managing the client relationship. Devang joined Axis AMC in October 2012 as a Fund Manager and was promoted to Deputy Head in June 2018. He has been actively involved in the ideation, sourcing and investment strategy for fixed-income funds. Prior to this, Devang was working with ICICI Prudential AMC as a Fund Manager from April 2008 till October 2012. His primary responsibilities include analysing domestic fixed-income markets, providing views on the interest rate, credit environment & domestic monetary aggregates; managing portfolio and trading in Debt & Money Market Instruments; analysing various credit structures (LAS, ABS Pools, LAP) and credit exposures for the fund house. He is a Bachelor of Commerce & Chartered Accountant. He has over 14 years of experience, out of which 5 years are in Axis AMC. He has also worked with Pricewaterhouse Coopers, Deutsche AMC & ICICI Prudential AMC. He manages 13 all schemes as of Feb 28, 2021. 9. Mr Aditya Pagaria - Fund Manager - Fixed Income Mr Pagaria is a Bachelor's in Management Studies and holds a Post Graduate Diploma in Business Management from the Institute Of Technology And Management, SK Somaiya College. Prior to joining Axis AMC, he was associated with ICICI Prudential AMC (Nov 2011-Jul 2016) as Fund Manager - Fixed Income Operations. He has over 13 years of experience and  manages 6 all schemes (Feb 28, 2021) 10. Mr Dhaval Patel - Asst. Fund Manager - Fixed Income Prior to joining Axis Mutual Fund, Patel worked with Credit Analysis & Research Ltd. He is an  MBA (Finance) and B.E (Electronics & Communication). He has over 15 years of experience. He has two all schemes as on Feb 28, 2021. Why should you Invest in Axis Mutual Fund?  Axis Mutual Fund is the seventh largest mutual fund house by asset size in India.  Different fund houses have different investment approaches. Axis Mutual Fund house is doing well because of its strategy, and today, Axis funds are quite impressive. They have been taking fundamental views by focusing on high-quality companies irrespective of situations. And one of the fund houses that have been able to deliver outstanding returns consistently over the last few years is Axis Mutual Fund. What is impressive about the strategy of Axis funds is that they have stuck to their respective strategies through thick and thin, and this had provided them with notable performance. With Axis Mutual Fund, investors can choose from 12 Equity schemes, 13 Debt, 6 Hybrid and 8 other Schemes. Whatever your investment objective, you can get an Axis Mutual Fund scheme to fulfil your financial goals. The experienced fund managers at Axis Mutual Fund simplify stock market or secondary market investments easily for you. Select EduFund for Investing in Axis Mutual Fund EduFund makes the process of investing in Axis Mutual Fund convenient. EduFund's experienced consultants give you customised solutions for all your financial goals. You can start investing from a lowly INR 5,000 and grow your capital comfortably. With EduFund, you get the following benefits: Customized Research-Based Financial Plan -  EduFund's scientific fund tracker screens over 1 lakh data points and 400 financial scenarios to recommend you the best mutual funds.  Customer-Friendly Counsellors Help You Create a Financial Plan - EduFund's counsellors are trained to handle all kinds of queries from customers. They spend as much time with you as you need and resolve all your issues to help you create a robust financial plan. Invest Less, Earn More - Not only the best Indian mutual funds, but EduFund also offers you the facility to invest in US Dollar ETFs and international mutual funds. Use Free Tools - EduFund offers various free tools for its customers, including College Savings Calculator, SIP calculator, etc.  No Technical Expertise Required - You do not need to be an expert in finance to understand which mutual fund is the best for you. EduFund does it for you. Value-Added Benefits - You may get value-added benefits like no commission, free advisory, and nil-hidden charges. Secure Transactions - EduFund is RIA-registered and uses top-class 128-SSL security to enable safe transactions. Special Support for Children's Education - EduFund has a dedicated team of experts who help you fulfil your children's educational goals.  FAQs Which is the best Axis Mutual Fund? Top-rated mutual funds: Axis Bluechip Fund (Category – Equity: Large Cap) Axis Midcap Fund (Category – Equity: Mid Cap) Axis Focused 25 Fund (Category – Equity: Focused) Axis Smallcap Fund (Category – Equity: Smallcap) Axis Long-Term Equity Fund (Category – Equity: ELSS) Is SIP better than FD? A systematic investment plan (SIP) is a mode of investment in mutual funds. SIP, in most cases, gives the investors higher returns than FD. FD is unlikely to give inflation-beating returns, which an SIP may give the investor.    Is SIP tax-free?   SIP can help you save on tax. It can be one of the investment vehicles that give you high returns while helping you claim tax deductions.   Is SIP high-risk?   SIP is a considerably safer investment vehicle, but it also depends on which funds you invest. SIPs can have some risks attached to them, and it’s always best to talk to financial experts before choosing a fund.  TALK TO AN EXPERT

Have you always heard Fin Gods in your circle saying it is next to impossible to time the market? Have they also told you that “Buy Low, Sell High” is the mantra that you should follow when you are investing in equities? Well, you have a way to bypass this myth and build a large piggy bank for yourself despite the fluctuations in the market. All you need to do is have some financial discipline and make sure that you invest a fixed amount on the same day every month without breaking the chain. Rupee cost averaging As the name suggests, you are averaging your costs and buying the mutual fund units accordingly. For instance, when the onion prices are hiked up to Rs 80/Kg, you cut down on your onion consumption and limit yourself to say 1 kg/month. But when the prices are on the lower end, you would want to feast on various onion delicacies like pakodas, spicy sabzis and garnish every dish with onions. Similarly, you would want to buy lesser units of mutual funds when the prices are high and more when the prices are low (since the markets are high/low, the underlying securities or stocks would be high/low ? Increased/decreased price of the mutual fund units invested in them). As an investor, however, I would give into the market euphoria and buy when the markets are high and sell the units when the market has taken a downturn (in the hope to limit my losses). As one can see in the above table, the average price that was in the market was Rs 52.14 and when one had invested in a SIP, the average price at which the units were purchased was Rs 44.93. Averaging gives you the advantage of riding along with the market. A SIP could be considered one of the best strategies in market up as well as downturns. Invested lump sum in April itself7000Price/Unit50Number of Units140Investment value in March - 21*2800Alternatively, if invested in SIP as followsSIP Investment Value in March -21*            4,818.15  Consider, an investor who invested in the market by deploying a lumpsum amount. For example, in the following case, the investor buys the units in the month of March 20 (consider that the investor attempted to time the bottom, and the market was going down before the investment). Market Downturn AmountPrice/UnitNumber of unitsFeb-2050050                  10.00 Mar-2050046                  10.87 Apr-2050045                  11.11 May-2050042                  11.90 Jun-2050040                  12.50 Jul-2050035                  14.29 Aug-2050032                  15.63 Sep-2050029                  17.24 Oct-2050025                  20.00 Nov-2050024                  20.83 Dec-2050022                  22.73 Jan-2150021                  23.81 Feb-2150020                  25.00 Mar-2150020                  25.00 Total7000                 240.91  FAQs What is Rupee Cost Averaging? In the rupee cost averaging approach, an investor keeps investing a fixed amount of money at regular intervals irrespective of market behavior. What is rupee cost averaging for example? The rupee cost averaging approach allows an investor to buy more when the market is down and less when the market is high. For instance, when the onion prices are hiked up to Rs 80/Kg, you cut down on your onion consumption and limit yourself to say 1 kg/month. But when the prices are on the lower end, you would want to feast on various onion delicacies like pakodas, spicy sabzis and garnish every dish with onions. What is the benefit of cost averaging? Cost averaging is the way to spread out your investments over a period of time. It allows you to invest your money in equal portions, at regular intervals, regardless of the ups and downs in the market. You can get started on your investment journey with a SIP on the EduFund platform. You have all the top mutual funds in the country to choose from and a corpus to be made.